Last updated on September 3rd, 2014 at 05:34 pm
“People are almost crazy about social media; let’s use this craziness to grow your business. “
It is not for the first time that we are talking about social media and its advantages. And so, I think I need not tell you why you should invest in social media for marketing, how it can generate revenue for your business or what guidelines you should follow to make money with social media.
In this article, we are going to talk about something, which happens to be the first thing you do in a business while doing inbound marketing. Moving the customers down the sales funnel comes later, the first thing that you need to do is to attract visitors to your website. There are many channels in digital marketing through which you can accomplish this task. Social media is certainly one and the most promising of them if you know how to utilize it well.
Here are 9 tips to attract visitors to your website using social media.
Like you need to do it in case of Facebook or Twitter , you need to include your website’s URL in your Linked profile as well. The only difference is in case of LinkedIn you change the label from the default company website. Besides, you can add your business name if you select ‘other’. LinkedIn offers you to add 3 links on your profile, make sure you use all 3. One more things that’s important is to link to sections or pages within your website such as blog or services especially if your website is your only web presence.[useful_banner_manager banners=24 count=1]
In case you have a venue based business, you should have a Yelp profile and while setting it up make sure you add your website URL to it. It helps people find your website through Yelp. Even services like Apple’s Maps app use Yelp data.
Pinterest has gained immense popularity in last two years and has become the world’s third largest social network proffering you with an opportunity to attract more and more potential visitors. Just keep in mind while using Pinterest that the website URL you have mentioned is verified. Uploading photos and videos with links back to your website can drive lots of traffic to your website.
If you are looking to enhance your visibility on search engines especially Google, a Google+ account really helps. So, creating a profile both for yourself and your business is a very good idea. Besides, you can add an unlimited number of websites so make sure all your websites, blogs and social networks are displayed.
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Implementing the above mentioned tips will help encourage more visits to your website. However, let me tell you a fact that you can of course bring traffic to your website through these tips but at the end of the day it is your website that is accountable for conversions and that it must provide value. Otherwise, all your efforts will go in vein if the website isn’t providing value. Social media is indeed a boon for marketers but that you have to keep others factors in mind as well.
Learn from real practitioners not just trainers.