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If you had to market your startup somewhere around in early 90’s i.e. almost a decade ago, it would have required a lot of money in order to get some considerable results. Whether it is television, radio, newspaper or magazines, all of these require some amount of investment. However, the advent of internet changed the entire game of marketing and that internet became a messiah for those who had a great product or service to market but had zero or a shoestring marketing budget.
Thanks to internet for taking the charge of marketing your product and taking your business to the next level even with zero marketing budgets or in relatively very less investment. Internet is actually like a Pandora box with a plethora of marketing tactics and platforms to help you market your business even with zero budget. Let’s have a look to some of these channels and platforms and see how they can help you effectively market your business for no or minimal charges.
“Social media creates kinship between companies and customers, and kinship equals purchase intent.”
Before we talk about how can you market your business through social media, let’s have a quick glance at these stats
• 91% of online adults use social media regularly
• YouTube users watch more than 3 billion hours of video per month
• There are more devices connected to the Internet than there are people on Earth
• 40% of people spend more time socializing online than they do face-to-face
• Every minute of the day:
- 100,000 tweets are sent
- 684,478 pieces of content are shared on Facebook
- 2 million search queries are made on google
- 48 hours of video are uploaded to YouTube
- 47,000 apps are downloaded from the App Store
- 3,600 photos are shared on Instagram
- 571 websites are created
- $272,000 is spent by consumers online (source: AllTwitter)
• 80% of active internet users visit social networks and blogs
So, do I still need to explain and is it not evident from the above mentioned stats that how important social media has become as a marketing channel. I think I don’t! Still let’s take a sneak peek to its advantages:
• Is free and easy to reach customers
• Boosts Organic Search Presence
• Increases Brand Awareness
• Drives Traffic to your Website
• Does Viral Marketing
• Increases Recall Value
• Increases Brand loyalty
• Ignites positive Word of mouth if carried out well
• Helps in conducting Market Survey
• Helps in engaging your present Customer
• Helps in cost-effective Lead Generation
Besides, let me tell you how you can use various social media sites to market your business taking the examples of the major players in this field such as Facebook, Twitter, Linked In and Google+.
“You can buy attention through advertising. You can beg for attention from the media through PR. You can bug people one at a time to get attention while doing sales. However, you can earn attention by creating something interesting and valuable and then publishing it online for free through Social Media.”
Creating a Facebook page, and publishing your profile and products will help you connect to millions of customers who are already present on this social network.
By creating a twitter page you can connect with your existing and new customers, and can share, promote and drive word of mouth communication about your business.
Besides, to know how to create lead generation cards on twitter you can read our article ‘How to Create Twitter Lead Generation Cards?’
With more than 259 million acquired users in more than 200 countries and territories, LinkedIn serves as a wonderful platform for lead generation if you know the tactics. For more information on how you can market your business through LinkedIn you can read our article How to Use LinkedIn for Lead Generation?
Hence, social media is a boon for your business if you know how to use it effectively.
Guest posting is wonderful way if you want to drive traffic to your blog or website from other blogs. Find out good blogs that related to your blog and write on them to bring traffic to your blog. Not just that it also helps you achieve authority. Besides, allow others to guest post on your blog as when the writers will share their post on their social network you will meet new blog visitors.
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Optimizing your website for search engines is another way you can generate awareness about your business among people by increasing your online visibility. The best thing is you don’t have to pay anything while doing search engine optimization for your website if know its tactics well.
Who says you cannot market your business without spending your moolahs. If you understand your customers well, there are innumerable ways you can lure them to you and move them smoothly through the sales cycle. Aforesaid were only a few of them. You can of course engage your customers with no or very less marketing budget, you just need to act a little smart and utilize the channels that are already at your disposal.
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Learn from real practitioners not just trainers.
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