How to Optimize a Landing Page to Generate More Business Leads!

Lead Generation

By DSIM Team / 08/11/2013

Last updated on September 28th, 2014 at 10:13 pm

You landing page has everything that it requires when it comes to its manifestation. With a glossy & professional design, striking graphics and a truly amazing offer it is sure to attract the customers. Even when it comes to the content of your landing page copy, you have used the best headline methods; have the most appealing bullet points, a call-to-action which is likely to convert and so on. In spite of following all the best copywriting tips you know, you are still not getting the conversions. Perhaps because people are least concerned about how good you write or the manifestation, they are rather interested in their interests. So, you will need to research and focus on the right ideas.

Here are three ways that will help you optimize a landing page to generate more business leads.

What reasons your audience can have to take action?

1

You might find your landing page and its content interesting however it might not interest your customers and compel them to take actions. Go through your landing page, think yourself as the customer and gather a few reasons why your audience will take action you’re asking for on your landing page. These reasons will help you put across things your customers are likely to be interested in and will eventually get you conversions. Although testing helps you a lot in improving your results in the long run, but this is how you will even start off with much better results. So, take help from these reasons and try being different, specific and meaningful in your landing pages.

Are you some way or the other replicating your competitors?

2

No matter how good they are, if you are using the same reasons that all your competitors use as well, they hardly have any significance for your audience. People want something more than what a usual offer promises them and they will rarely act on your offers if they are just like the ones promoted by your competitors.

In what way you make your claims more convincing?

3

Of course writing in generalities could be easier but consumers are not going to believe your words when you say your product or services are the best ever possible solution for the respective issue. They want numbers and facts and that too very specific. A round of figure or a vague statement is not going to bring results. If you really want to enhance your credibility, you need to be very specific. Make sure each sentence you write contains specific details or numbers be it the data that you are presenting to your audience or your call-to-action.

Hence, instead of just filling your landing page with clutter that will seldom compel the people to take action think wise and consider things that really matter to your audience. Market is filled with beautiful and dazzling offers. So you must maintain your individuality by taking care of everything that we have talked till now.

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