Last updated on January 2nd, 2014 at 07:28 am
You have set up a new business and want everybody all across the country to know about it. In simple words you want to advertise your business all across India. You have two ways you can go ahead with it either you opt for conventional media or digital media to advertise your business. However, if you will opt for conventional media to advertise your product throughout the country, it is going to be quite expensive for you. As far as digital marketing is concerned you can advertise your business in relatively very low cost. Besides, digital marketing is far more dynamic, effective and engaging in compare to the conventional media. We recommend you to market your business online for you to reach to the potential customers all across the country faster and easier.
Let me walk you through the basic steps that you need to perform to market your business online and using internet to promote your business.
Set up your own website
Perform SEO for your website
Make a few videos
Participate in forums and blogs
Use email marketing
Get active on different Social media outlets
Use pay per click advertising
1. Declare Negative Keywords
2. Use exact match or phrase instead Broad Match
3. Evaluate your maximum CPC (cost per click) Bid smartly and don’t just unnecessarily bid more than what’s required.
Last but not the least for sure, use web Analytics to analyze all the components of your internet marketing and optimize them respectively. This is how you can run your campaign effectively in result oriented way by making relevant changes to it at the right time before it is too late. Hence, go ahead and market your business online to have a wide reach and consistent growth in your business.
Learn from real practitioners not just trainers.