Although there is no any science behind blogging, but of course there is a process that you need to follow to ensure that your write-up contains all the ingredients necessary to engage audiences. Here are nine easy steps to write a blog post like a professional.
1) Identify with your Audience
You might go ahead and write a very good piece of content however if it is not related to the needs and persona of your audience, you have actually wasted time and intellect both. So the first thing that you need to do being a professional blogger is to understand your audience and their interests as that will give you an idea about the topics you should write blog on.
2) Decide the topic and a Title for your Blog Post
Now based on your buyers ‘persona, think about a few topics you can write on. After you have finalized one topic to go ahead with, you will need to create an effective title for your blog post. The title will help you stay on track while you are writing on any topic.
3) Write a captivating Introduction
If you fail to grab the reader’s attention through first few paragraphs of your introduction, they will rarely read further no matter whether how interesting your title seemed to them. So your introduction should be aimed at grabbing the attention of the readers. Make it interesting and gripping by talking about something that will increase their curiosity about your topic. Then, talk about the purpose of the post and explain how it will deal with the issue may be your customer is facing. This will make your readers to keep reading by giving them a reason to do so.
4) Organize your content
Sometimes, your blog post might contain an overwhelming amount of information and the length or the amount of content might intimidate your readers. In order to avoid so, make sure your content is well organized. You can do it in many ways either dividing the content into sections or creating a list and so on depending on the content of your post. So you would actually need to outline your post before you start writing and make a plan sheet including all the points you want to cover and the best order they can be arranged in.
5) Write the Content
Now you have your outline prepared and you only need to fill in the blanks. Do as much research you can to gather the requisite information and write the content accordingly. Elaborate the points when it is required using your outline as your guide.
6) Do the proper formatting
No matter how beautiful picture you have uploaded to your blog post, if it is not organized and formatted well, no one will like to read it. There are certain things like visual appearance, Meta description and tags that do require your special attention while you are writing the blog post.
Visual Appearance
You might have observed that the style always remains consistent from post to post be it the titles or subtitles of the post or the picture that is uploaded on it or anything as such. The consistency in your blog post makes the people to identify your company and brand at first peek. Besides, it is even soothing for eyes too.
Meta Description
Meta description is a short summary of the blog post between 150-160 characters starting with an action verb such as ‘Discover’, ‘Learn’ or ‘Read’. It has to be perfect as it gives short summary of the content that the readers are going to read in the blog post.
Tags
The specific keywords describing the post are called Tags. They help the readers to search for more content that are related to these keywords on the blog.
Don’t forget to include a CTA at the end of the blog post as when the readers click on CTA, you get a lead. The readers have enjoyed your blog post and they want some more information on that topic which is why they click on your CTAs. It is a win-win situation for both of you as the readers will get more information on something they wanted and you will get a lead as you wanted. By nurturing the leads well you might convert them into customers.
After you are done with writing the blog post, optimize it for the search engines. You have written a good content but then now you are concerned about the keywords. However that’s not an issue. See if there are probabilities of incorporating the keywords in to the blog post without impacting the reader experience, do it if it is. Try making your URL as short and keyword friendly as possible maintaining its relevancy at the same time. But never do keyword stuffing.
9) Single out a beguiling title
While writing the catchiest title keep in mind that it should always be accurate and clear. Make it more interesting through alliteration, strong language or other literary tactics. If it does not impact the quality of the title, optimize it for search engines by including keywords in it. Besides, a long and overwhelming title usually is not appreciated by the audiences so try to make it shorter if possible.
This is how you can write a blog post in 9 easy steps. Besides, you can make your blog post more engaging and alluring by adding visuals to different sections of your post. Also, present facts and figures if possible to support the claims that you have made in your post.
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DSIM Team
DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.
