Let’s go ahead and see how the current scenario in India is factoring for a booming digital marketing industry in the country.
Contents
- Reach of key online categories: India Vs. Worldwide
- Video: Winning in rural India- Think mobile
- Internet usage: India
- Broadband growth: India
- Internet access location: India
- Frequency of internet use: India
- Video: India’s digital consumer
- India: Unique visitors to social networking sites
- Online activities: India
- Watch DSIM Trainees Celebrating Last Day of Batch
Reach of key online categories: India Vs. Worldwide
Search, social networking and email are the top three key categories for online communities in India, with social networking and email being significantly more popular categories in India than the rest of the world.
Video: Winning in rural India- Think mobile
This video from Nielsen illustrates the changing habits of rural India India’s 800 million consumers. There are 250 million mobile connections in rural India (more than in urban parts of the country) representing a huge opportunity to reach consumers on the move.
Internet usage: India
Growth of Internet use in India 1998 – 2008
Broadband growth: India
Broadband subscriber growth 2007-2008
Internet access location: India
Breakdown of where time is spent online
Frequency of internet use: India
Percentage of active internet users who use the internet
Video: India’s digital consumer
This video from Nielsen demonstrates how digital is going to change the way Indian consumers are connecting and engaging with each other, and what it means for marketers.
India, along with Brazil, had been two of Orkut’s final strongholds – until August 2010, when Facebook overtook Orkut to be the leading social network in India. In March 2011, the number of Facebook users grew to 31,593 million (48% more than Orkut).
Online activities: India
Main reasons for using the internet
The huge Indian market is changing fast with internet access getting mainstreamed among masses and the use of mobile getting intensified day by day. India will soon be the world’s second largest country leaving behind even USA when it comes to the number of internet users. This clearly shows that how important it has become for marketers to focus on digital marketing for their businesses to grow better.
Learn from real practitioners not just trainers.
Digital Marketing
Learn from real practitioners not just trainers.
