First, have a look at a few CTA facts and statistics that show just how important CTAs have become:
- 90% of website visitors read headlines and CTA copy.
- Using CTAs on Facebook posts can boost click-through rates by nearly 300%.
- Color can make a huge difference in whether or not people click on CTAs.
With these stats in mind, how do you choose the best call-to-action phrases for your own content?