Pay-Per-Click (PPC) has been a trending topic throughout the year of 2016, with businesses revolving to PPC as a way of generating more leads, traffic, and sales.
So far this year, we have seen the upsurge of many new audiences targeting trends that are helping businesses reach out to their target clients & effectively advertise their products & services.
This post offers an overview of what to expect for 2017 to get more attention. So, here are 5 PPC trends to watch in 2017.
1) Video Ads
Video marketing has been a hot talking point of 2016, and video advertising will become the new trend as we look at 2017 and beyond. Video ads are quite cheaper than search ads, so it provides a great opportunity for businesses to connect with potential customers. Introducing your ads in video format can get more eyes and more clicks through their use on PPC campaigns.
2) Lookalike Audiences
Lookalike audiences share a common interest in a particular brand or topics. Google has added features that allow displaying of PPC ads to the similar audience. This will become a core focus for PPC when it comes to increasing conversion rates in 2017.
3) Shopping Campaign Will Continue To Grow
Google continuously adds new features to its shopping campaign option and this will continue throughout 2017. It involves specific pricing information, color and size values, and new image requests.
You can add prices and ratings to your ads, as well as location-based options which will be a significant part of PPC marketing for businesses.
4) More Character for Text Ads
With the Introduction of Expanded Text Ads, advertisers now have more character accessibility in their ads. Expanded text ads will double the size of PPC ads on Adwords. The best thing to do to prepare for 2017 Expended Text Ads is to improve your quality score.
5) Live Data in Paid Ads
The past few months has seen the introduction of an ad that displays real-time data containing product availability, inventory ads, dates and times. Live data is a big trend & part of PPC for 2017, so expect more live data in paid ads.
DSIM share PPC trends for 2017 in this infographic.
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