Facebook owned photo-sharing service; Instagram has announced that its ad platform will be opened up for advertisers from India and 30 other countries.Instagram first unveiled its ad platform in November 2013, and has been rolled out to eight countries, including the US, Australia and Japan.
Ads can now be 30 seconds long, up from the regular 15-second limit, and are also able to use landscape photo and video following Instagram’s recent lifting of the square format restriction.
Instagram is also opening up ads to more kinds of businesses. Smaller companies will be able to buy space on the network from this month, and ads are now available in countries including Italy, Spain, South Korea, India, and Mexico, with more to come on September 30th.
Companies like Unilever, P&G, Nestle and Paper Boat will be the first four companies to start advertising in Instagram.
Additionally, Instagram will feature a new premium advertising product called Marquee which can drive mass awareness and expanded reach in a short time-frame. It can be used to feature product launches and movie premiers.
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