lead generation

1. 48% of marketers build a new landing page for each marketing campaign.

2. 68% of B2B businesses use landing pages to garner a new sales lead for future conversion.

3. 16% of landing pages are free of navigation bars.

4. 48% of offers have multiple offers built in.

5. 42% of offer-related graphics on landing pages are not clickable.

6. The biggest challenge B2B marketers face in regards to lead generation is generating high-quality leads (61%).

7. 84% of companies that have a CRM have a lead scoring process in place to determine the quality of leads.

8. Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.

9. 37% of B2B marketers are using marketing automation to generate leads.

10. 44% of B2B marketers have generated leads via LinkedIn, whereas only 39% have generated leads through Facebook and just 30% through Twitter.

11. B2B marketers say that their greatest barriers to lead generation success are the lack of resources in staffing, budgeting, or time.

12. Nearly 50% of B2B marketers’ lead gen budgets will increase this year, compared to 44% that will remain the same and 7% that will decrease.

13. 71% of B2B marketers use content marketing to generate leads.

14. People are more likely to visit a B2B tech company’s website after seeing a tweet from the company, getting them one step closer to becoming a lead.

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