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I know it matters I mean the website in engaging the traffic that comes to it however it doesn’t mean if have created an awesome website customers are sure to stay there and engage in activities offered by your site. There are so many other factors that account for the customer engagement with the site whether the customer will perform some activity on your site or will abandon it in next few seconds. Some such factors are

• Complex registration, login & checkout
• Lack of connectivity( Absence of social sharing options)
• Website not optimized for multi-screen usage(Single channel experiences)

And, you know what! If your site visitors abandon your site before 90 seconds; it increases the bounce rate that in turn affects your website‘s ranking adversely in SERPs (search engine ranking pages). As far as lowering your bounce rate is concerned you can visit our article on it here!

Talking about the adverse effect of higher bounce rate on your website ranking in SERPs, it is really a very serious concern for marketers as forget about making the traffic stay on your site , it might lead to no or less traffic coming to your website. So, how can you expect something better further if the foundation or the starting point of your business is suffering adversely? So, you must work upon bounce rate of your website.

As far as improving your website ranking is concerned, there are a plethora of ways in digital marketing you can do so, the most primary of which is SEO.

SEO (Search Engine Optimization)

Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, Bing, etc). It happens to be very important when it comes to your visibility a ranking in SERPs. Now, there are two types of SEO tactics that are

1) On-Page SEO

seo1 On-Page SEO simply refers to the text and content on your web site pages. Despite of the fact that on-page SEO is responsible for only 25% of your website ranking in the search engine results, it’s worth tackling as can be improved quickly. There are mainly eight Components of On-page SEO optimization that you optimize, which are
1. Page Title
2. Meta description and Meta Data
3. Headings
4. Images
5. Domain Info
6. Moz Rank
7. Google Cr awl date
8. URL structure

2) Off Page SEO

seo2 Off-page SEO refers to optimization strategies outside of your website’s design such as link building with authoritative sites through relevant content. You need to spend some time to improve in off page SEO. Some of the most important tactics used in off-page SEO are

Link Building

It is a fact that Google’s algorithm, which is a software it uses to rank your web pages, increases the importance of a page if that page attracts links from the other pages. Google uses links to assess the authority of web pages. More the number of inbound links better will be your ranking in search engine results pages, which will finally lead to more and seasoned traffic coming to your site and in the end getting sales for your business.

Social Signals

Social media sites send search engines signals of influence and authority , which makes it a must for you to establish a strong social media presence on sites like Twitter, Facebook, Google plus, Linked In, Pinterest etc.

This is how you can enhance your website ranking in search engine result pages. However, if you know some more ways that you have been using to improve your website visibility in SERPs, do share with us in comments. We would love to hear from you.

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.