Different Brands share different strategies to accelerate their market growth and the supposition says that there is no particular way to follow on to bring the craved results; what you need is to have the recognizable proof of your techniques in accordance with your plan. And, so we drove another Startup Roundup approaching the brands for the second time in a view to know the chosen strategies.

The questions asked in Roundup

This time the take on was to know the Startups’ preferences in Content Marketing and these two questions were put in forth:

The execution of Roundup

Meet the Startup Names participating in the Roundup and get to know their approved standpoint for the time:

S.NoStartupFounderPitchFounding Year
1CashifyMandeep Manocha and Nakul KumarUsed & Old Gadgets Selling2013
2RarePlanetRanodeep SahaProduct Selling2015
3TrueJodiRavi MittalMatrimonial2015
4BuyHatkeGaurav DahakeProduct Selling2012
5Bro4UPramod HegdeService Provider2015
6CITYFURNISHNeerav JainPremium Furniture & Home Appliances2015
7Stay UncleSanchit SethiHotel Accommodation Provider2014
8YesSettleRajinder SharmaSettle the disputes out of the court2015
9Let’s Barter IndiaPooja BhayanaBarter products & services2015
10RentSherKarandeep Singh VohraProducts on Rent2014
11FurlencoShaiju MathewFurniture on Rent2011
12ShoeKonnectChaitanya RathiCater the needs of Footwear2014
13ProzoEkesh TewariFor Books Ordering2011
14ZapyleRashi MendaFor Fashionistas2015
15iDreamCareerPraveen KumarStudents’ Guidance & Career Assistance2012
16CarIQDeepak ThomasCar Maintenance & Services2012
17LegistifyAkshat SinghalHelp You Find A Lawyer2013
18VanityCubeRenu BishtBeauty & Makeup Services at home2014
19EngraveNimishMarket for Craft Lovers2011
20Purple Style LabsAbhishek AgarwalStyling Products2015
21KhelNowAnanya SharmaSports Domain2014

We performed the research and collected stats using the responses received from the above listed Startups. The numbers include average practices and share info on the favorite content types and practices, enabling you to have the detailed insight. Here we go:

1) If a yes to Content Marketing, then how frequently it gets published?

The Goal: The inclination towards Content Marketing

The Result:

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  • 7 replied with Weekly
  • 4 replied with Fortnight
  • 7 replied with Everyday
  • 2 more than Once a day
  • 2 replied with 2-3 Times a Week

Thoughts shared by Brands:

“We do content marketing in form of a newsletter every month or so, but we will soon making newsletter a weekly affair.”—- RarePlanet

“We’re not quite regular with content marketing. We do more of content via visualizations. For ex. we have done two poster campaigns carrying social messages which have reached the masses via social media and engaged over 1.5 million people.” —- TrueJodi

There is a tie between Everyday and Weekly. From the responses, it came as brands prefer to go for both weekly content publishing as well as every day. People on the web look for important information and content marketing provides it, through text, imagery and the video content. To profit the most extreme benefits one should practice of making and distributing content that is engaging, informative and helpful to potential customers.

2) Types of content used mostly for Content Marketing?

The Goal: To know the preferred Content types

The Result:

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  • Infographic: 11 votes
  • Webinar: 1 vote
  • Podcast: 1 vote
  • Video: 10 votes
  • Polls: 6 votes
  • Interviews: 7 votes
  • Surveys: 2 votes
  • Checklists: 1 vote
  • Facts & Statistics: 9 votes
  • Guest Blogs: 8 votes
  • Roundups: 3 votes
  • Others: 5 (Articles, Photoshoots and poster campaigns, Contests, Listicles)

We requested brands to share their picks in terms of most favored content types and here came to conclude that infographics, videos, facts & stats, guest blogging are used for the most part. These sorts of content help you drive attention of users and this is the reason of their favored acceptance amongst the marketers.

To drive in great results and take maximum benefits out of the practices, we usually ask for experienced suggestions, earned by on the go names and to present exemplary post to our readers, we led this Roundup. Let’s hope, here you get plenty of assistance to put forth your performance rightly.

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

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