Different Brands share different strategies to accelerate their market growth and the supposition says that there is no particular way to follow on to bring the craved results; what you need is to have the recognizable proof of your techniques in accordance with your plan. And, so we drove another Startup Roundup approaching the brands for the second time in a view to know the chosen strategies.
The questions asked in Roundup
This time the take on was to know the Startups’ preferences in Content Marketing and these two questions were put in forth:
The execution of Roundup
Meet the Startup Names participating in the Roundup and get to know their approved standpoint for the time:
|1||Cashify||Mandeep Manocha and Nakul Kumar||Used & Old Gadgets Selling||2013|
|2||RarePlanet||Ranodeep Saha||Product Selling||2015|
|4||BuyHatke||Gaurav Dahake||Product Selling||2012|
|5||Bro4U||Pramod Hegde||Service Provider||2015|
|6||CITYFURNISH||Neerav Jain||Premium Furniture & Home Appliances||2015|
|7||Stay Uncle||Sanchit Sethi||Hotel Accommodation Provider||2014|
|8||YesSettle||Rajinder Sharma||Settle the disputes out of the court||2015|
|9||Let’s Barter India||Pooja Bhayana||Barter products & services||2015|
|10||RentSher||Karandeep Singh Vohra||Products on Rent||2014|
|11||Furlenco||Shaiju Mathew||Furniture on Rent||2011|
|12||ShoeKonnect||Chaitanya Rathi||Cater the needs of Footwear||2014|
|13||Prozo||Ekesh Tewari||For Books Ordering||2011|
|14||Zapyle||Rashi Menda||For Fashionistas||2015|
|15||iDreamCareer||Praveen Kumar||Students’ Guidance & Career Assistance||2012|
|16||CarIQ||Deepak Thomas||Car Maintenance & Services||2012|
|17||Legistify||Akshat Singhal||Help You Find A Lawyer||2013|
|18||VanityCube||Renu Bisht||Beauty & Makeup Services at home||2014|
|19||Engrave||Nimish||Market for Craft Lovers||2011|
|20||Purple Style Labs||Abhishek Agarwal||Styling Products||2015|
|21||KhelNow||Ananya Sharma||Sports Domain||2014|
We performed the research and collected stats using the responses received from the above listed Startups. The numbers include average practices and share info on the favorite content types and practices, enabling you to have the detailed insight. Here we go:
1) If a yes to Content Marketing, then how frequently it gets published?
The Goal: The inclination towards Content Marketing
- 7 replied with Weekly
- 4 replied with Fortnight
- 7 replied with Everyday
- 2 more than Once a day
- 2 replied with 2-3 Times a Week
Thoughts shared by Brands:
“We do content marketing in form of a newsletter every month or so, but we will soon making newsletter a weekly affair.”—- RarePlanet
“We’re not quite regular with content marketing. We do more of content via visualizations. For ex. we have done two poster campaigns carrying social messages which have reached the masses via social media and engaged over 1.5 million people.” —- TrueJodi
There is a tie between Everyday and Weekly. From the responses, it came as brands prefer to go for both weekly content publishing as well as every day. People on the web look for important information and content marketing provides it, through text, imagery and the video content. To profit the most extreme benefits one should practice of making and distributing content that is engaging, informative and helpful to potential customers.
2) Types of content used mostly for Content Marketing?
The Goal: To know the preferred Content types
- Infographic: 11 votes
- Webinar: 1 vote
- Podcast: 1 vote
- Video: 10 votes
- Polls: 6 votes
- Interviews: 7 votes
- Surveys: 2 votes
- Checklists: 1 vote
- Facts & Statistics: 9 votes
- Guest Blogs: 8 votes
- Roundups: 3 votes
- Others: 5 (Articles, Photoshoots and poster campaigns, Contests, Listicles)
We requested brands to share their picks in terms of most favored content types and here came to conclude that infographics, videos, facts & stats, guest blogging are used for the most part. These sorts of content help you drive attention of users and this is the reason of their favored acceptance amongst the marketers.
To drive in great results and take maximum benefits out of the practices, we usually ask for experienced suggestions, earned by on the go names and to present exemplary post to our readers, we led this Roundup. Let’s hope, here you get plenty of assistance to put forth your performance rightly.
Learn from real practitioners not just trainers.