Last few months have seen a great augmentation in the number of people using mobile internet in India. Talking about the month of October 2013, 86 million users in India were found accessing Internet through mobile. And this number is believed to reach its double in just a span of six months.
Recently, Internet and Mobile Association of India (IAMAI) did a research and generated a report that suggests that the number of people using internet on their mobile handset is expected to reach 155 million by March this year. And within next three months i.e. till June this year it is believed to reach 185 million. So if you evaluate, about 100 million new users are going to be added in only eight months since the October data. The number of people accessing internet on mobile had reached 110 million in the month of December 2013, as per this report.
“The number of mobile internet users is going to reach 155 million in India by the end of March 2014, and 185 million by June 2014, maintaining a quarter-on-quarter growth of 20 per cent,” a report by IAMAI and IMRB International said.
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Talking about the figures related to the urban India, the report reveals that the number of mobile internet users in Urban India will perhaps reach to 126 million in March this year from 103 million in December 2013 and further touch 153 million by June. However, when it comes to the rural India, the number is supposed to increase from 27 million in December 2013 to 32 million users in June 2014.
The report also talks about the average revenue per user (ARPU), which went down to down to Rs 387 from Rs 460 in 2012. And, the amount spent on mobile Internet has reached to 45% in 2013 from 43% in 2012.
The report also reveals that the 35% of the mobile Internet users have been spending between Rs 100 and Rs 500 monthly on their phone. In fact, 9% of mobile internet users are believed to be spending more than Rs500 and only 6% of them are spending less than Rs 100 every month.
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