
Last updated on November 28th, 2016 at 06:23 pm
Silly mistakes can cost you big money! Really it’s true! Sometimes you don’t realize what mistakes you are making and by the time you realize you have already paid for it. This is what happens with PPC marketing as well. If you go ahead and review Google Adwords accounts if given a chance, you will find that there are a number of such common mistakes that people commit over and over again and they keep wondering why they are not getting desired results.
This is why we went ahead and compiled all those silly mistakes making a checklist for you so that next time if results aren’t good you can go through it and figure out what mistakes were thwarting the success of your PPC campaign.Let’s go through them one by one with resolutions to them.
1) Intermittent Logins
However, for your PPC marketing to work for you, you need to monitor, analyze and optimize your accounts at a regular interval. And the idea is it won’t take your whole day, you just have to contribute some 30 minutes of yours and that too on a weekly basis.
2) Ignoring Quality Scores as a metric
Besides, Google determines your cost per click through it and also determines your ad rank by multiplying it to your maximum bid. Higher your quality scores are, lower will be your cost per click. Hence, you must not ignore quality score and should always try optimizing it.
3) Overlooking Mobile Traffic
4) Terrible Keyword Targeting
5) Neglecting landing page optimization
An effective landing page helps you convert clicks into conversions. So, the first thing is you need to have relevant landing pages for your ads and secondly, depending upon the results you get you must optimize your landing page for user experience. To know more about how to optimize landing pages you can go through our article- ‘How to Optimize a Landing Page to Generate More Business Leads’.
Hence, if your PPC campaign isn’t giving the results you were expecting go ahead and see if you aren’t making any of these mistakes. Besides, if you have any query regarding PPC marketing do let us know in comments.