Top Online Marketing Investments for SMBs in 2014 [Report]

Digital Marketing

By DSIM Team / 14/02/2014

Last updated on February 22nd, 2014 at 10:21 am

In December, we asked our readers what online marketing tactic they plan to invest the most in this year. The results showed that SEO was the most popular top online marketing investment for 2014, followed by search advertising, email marketing, website design, and display or retargeting advertising. Interesting, social media marketing and mobile marketing both came in with no responses. These results don’t indicate that SMBs do not plan to invest in these tactics, but that they won’t be the biggest investment of their budget. See the full results of the poll below:

What online marketing tactic do you plan to invest in the most for 2014?

Search Engine Optimization (SEO) – 30.0%
Search Advertising – 25.0%
Email Marketing – 25.0%
Website Design -10.0%
Display/Retargeting Advertising – 10.0%
Social Media Marketing – 0.0%
Mobile Marketing – 0.0%

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