Twitter has introduced the Twitter ads editor which lets companies edit vast numbers of campaigns all at once via Excel spreadsheet.
Previously, businesses would have to individually edit each campaign through ads.twitter.com, updating each form field. Now, campaigns are quickly edited in bulk through Excel — which is particularly helpful for businesses that run multiple targeted campaigns on the platform.
The new editing function allows advertisers to download all of their campaigns into a single Excel spreadsheet, make changes there, and then upload the altered Excel sheet into the Twitter Ads dashboard.
A video here shows the working demo of the new tool added.
We’re launching a new feature that allows advertisers to create and manage their campaigns in bulk. https://t.co/sGB7rpoLsS
— Twitter Advertising (@TwitterAds) August 5, 2015
Ads Editor will come to a select number of advertisers today, and Twitter expects to roll out the product globally in the next several weeks.
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