Twitter Inc is rolling out redesigned user profile pages that look much similar to that of another major social media site Facebook.
Twitter has taken this step to check the all-time low in user growth figures during the recent quarter. Dick Costolo, Twitter Chief Executive told to Wall Street analysts that the company would make a number of changes to freshen up the service.
The redesign that was unveiled on Tuesday, will allow users to ‘pin’ a tweet to remain at the top of their feed. Besides, tweets that have received more retweets or replies will also appear slightly larger to drive more user engagement.
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Although, the new layout will be available to a small group of users initially but it won’t take too long to be deployed to twitter’s 241 million users and will be available for everyone in coming weeks.
According to a report although the fourth-quarter revenue for twitter was higher-than-expected as of February 6, investors focused on user growth that was just 3.8 percent, which is the lowest rate of quarter-on-quarter growth since Twitter began disclosing user figures. The San Francisco-based company went public in November.
The new redesign of the social networking site will allow users to select a large banner picture to display across the top of their profile page, as well as a much larger profile picture. Both these features have a resemblance to Facebook.