Last updated on January 2nd, 2014 at 07:23 am
You aren’t getting to know as to where you are heading to with conventional marketing except for the return on investment (ROI) that you can calculate with the help of readership and footfall. You are putting in a lot of effort and money in your conventional marketing venture but unable to measure your marketing performance. This is one more field where digital marketing scores high as in assessing your performance. The tool called web analytics in digital marketing offers you with immense metrics to evaluate your marketing venture at its every level.
Analytics let you track every single step of your digital marketing venture while you are carrying out your respective campaigns. It helps you recover then and there if something is going wrong and lets you optimize each of your marketing campaign effectively. You can track everything starting from the consumers’ visit to your web page to the lead generation and to sales. The best thing is you can optimize everything with the help of analytics be it email marketing, display advertising, PPC & SEO marketing on a real-time basis and let me tell how. With online marketing you can:
Optimize your Website through Analytics
Optimize display advertising through web Analytics
Optimize PPC and SEO marketing through web analytics
Optimize your email marketing through web analytics
Let’s take an analysis here for instance that suppose you sent promotional e-mail to 60 people, out of which 22 visited your website and in the end 2 made a purchase. However, if you had the behavioral data of the rest 38 people, you might have guessed the reasons as to why did they abandon the sale process and instead of sending them unnecessary mails, you would have sent across some relevant information. It would have helped your customer with some useful information rather than annoying them.
At present we all are aware with the fact that internet marketing is far more responsible than the traditional media in terms of ROI calculation. Hence, go ahead and create your own digital marketing strategy today. If you aren’t aware with its technicalities hire a professional or get mentored and take training in digital marketing today. The sooner you start your digital marketing campaign the better ROI you get. Moreover, they say it’s never too late to start something good if you think you are late.
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