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CASE STUDY
Amul is the most successful Indian brands in the FMCG industry. Amul in the past years was known for creating white revolution in India and now it has made India the largest producer of milk and milk products all across the world. They have not invested too much on Television advertisements. Rather they now prefer to use social media for their promotion. The brand actively uses two major social media platforms Facebook and Twitter. Read the full story of Amul digital marketing strategy.
NEWS
Pinterest has introduced a way for brands to advertise to people who click on or save brand-related pins that are posted to Pinterest. According to Pinterest, people who have interacted with a brand-related pin, such as by clicking on it, within the past 30 days are 2.2 times more likely to buy a product from that brand than people who don’t interact with a pin related to that brand.
Google analytics has a slightly name change it’s now being called “Google Analytics Solutions”. Two main features have been added: workspace in Google Tag manager and Tag manager 360 with its main goal to solve workflow challenges that organizations and multi-user teams frequently tackled when creating and editing tags.
FUNDING
The report records down all the Indian startups that got funding this week. Consumer internet firm Mobikwik ($40 million), e-commerce firm Snapdeal ($21 million) and finance firm Incred ($75 million) topped the funding round and many more startups raised funding this week.
INFOGRAPHIC
Visual content accomplishes well because the average user absorbs more of what they see than what they read, or you can say humans are visual creature. Visual content generates more engagement, and the longer you can hold someone’s attention, the more chance of them converting. Read the other key strategy of visual content.
DSIM STARTUP
Since its launch in 2011, Wassup has been growing its customer base in laundry and dry cleaning industry. Currently it has started its service in seven Indian cities with 50 pick-up points. Currently it servicing 700 orders per day and till date it has processed 40 million garment units. Using the digital means, it has been able to attract many renowned names in their business like Taj Vivanta, Radisson, The Oberoi, IIT Madras, VIT, Indian Navy and Mahindra World City.
INTRIGUING FIGURES
HUMOR
OPEN TALK
Jitendra Vaswani is a blogpreneur and the founder of internet marketing blog BloggersIdeas.com. He is the Brand Ambassador of Payoneer (an International Payment Solution Company). He has an experience of 5 + years in SEO & Digital Marketing field. He started blogging in August 2013. Now he takes initiative to share his experience with newbie’s and potential entrepreneurs.
INTERVIEW
Digital marketing arena is highly dynamic and the more you delay, the more time you’ll have to spend in catching up.
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