YouTube announced that it will no longer allow the channels with less than 10k lifetime views to run ads on YouTube Partner Program (YPP) from April 6, 2017.
The video platform is taking this major step to protect the creators by updating the thresholds that are required to join the YPP.
With this change, they will be able to make sure that whether the channel is following their community guidelines and advertiser policies or not.
In coming few weeks, the Google owned video platform will also add a review process for new creators who want to join YouTube Partner Program (YPP).
When any creator hits 10k lifetime views on its channel, then YouTube will review their activity against their policies. If they find activity of the channel validated, then the channel will be added into the YouTube Partner Program (YPP) and it can begin serving ads.
With effect of this change, any revenue earned by the channels with fewer than 10k views will have no impact.
YouTube shared on its official blog post, “If you’re a new creator who’s just started building your channel, our YouTube Creator Academy has tips on making great original content and growing your audience to help you get to 10,000 views and beyond. Once you’ve applied for YPP, you can check your application status in the Channel tab in Creator Studio, under Monetization. We want creators of all sizes to find opportunity on YouTube, and we believe this new application process will help ensure creator revenue continues to grow and end up in the right hands.”
By taking these measures, YouTube ensures that revenue only flows to the creators who are playing by the rules and at least have 10k views on their channel.
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