Some Stats on How Online Videos Increase the ROI for Your Business

Oct 8, 2014

Some-Stats-on-How-Online-Videos-Increases-the-ROI-for-Your-Business

Online videos of course are great and they can be really very powerful when it comes to boosting your sales and revenue generation. But to show you the exact picture as to how it makes it happen, here in this article we are going to present a few stats based on different researches, studies, surveys and reports. So, read on to know some great stats related with this ‘must have tool for business’ i.e. online videos.

Some very common stats related to Online Videos

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• 78% of people watch online videos at least once a week and 55% watch everyday making it a mainstream activity
• 80% of Internet users recall watching a video ad on a website they visited in the past 30 days; 46% take some action after viewing the ad
• Video promotion is over 6 times more effective than print and any other online promotion
• A minute of video is worth 1.8 million words, according to a report
• More than 81% of senior marketing executives use online video content in their marketing programs
• Online videos will account for 57% of consumer internet traffic by 2015,which is nearly four times as much as regular web browsing and email
• 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text

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How Online Video Boosts Social Media Marketing

• Over 1 billion unique users visit YouTube every month
• 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
• The average YouTube visitor watches 388.3 minutes of video each month
• Video is the most shared brand content on Facebook
• 1 in 5 Twitter users discover videos each day from tweeted links and two-thirds of them feel it worth watching videos tweeted by brands

How Online Video contributes to Search Engine Optimisation (SEO)

• Video results appears in almost 70% of the top 100 search listing on Google
• Online videos increases the chances of getting a page one listing on Google by 53 times
• Posts with videos included are likely to attract 3 times more in-linking domains than a plain text post
• Online videos in universal search results have a 41% higher click-through rate than plain-text results
• YouTube accounts for over 28% of all Google searches

How Online Video Boosts Websites Performance

• 65% of senior executives have visited a company’s website after watching a video
• 76% of marketers plan to add video to their websites and give it a higher priority than Facebook, Twitter and blog integration
• A website visitor are likely to stay two minutes loger on a site when they watch a video, on average
• 4 in 10 shoppers visited a store online or in-person as a direct result of watching a video

How Online Video Boosts Mobile Marketing

• Online video accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks
• 63% of digital video screening on mobiles does not happen on-the-go, but rather at home

How Online Video Boosts Email Marketing

• Use of video in emails increase the click through rate byn200% to 300%
• 76% of senior marketing executives believe that email marketing campaigns that integrate video in them generate higher click-through rates
• The use of the word “video” in an email subject line can increase open rates from 7% to 13%
• 75% of automated email providers reduced their number of subscriber opt-outs by 75% when emails incorporated video

Note:-

Video Marketing is the part of Social Media Marketing, which is just one of the 15 components in DSIM’s advanced digital marketing training program wherein you will learn A-Z of video marketing that too with in-class hands on practical exposure. For more details you can download DSIM’s course curriculum or view the following image about all that is covered under video marketing.
Video-Marketing-snapshot

 

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