When we talk about social media, LinkedIn has the professional appearance. In recent times, the LinkedIn user base has exceeded 500 million and this made businesses trying their best to boost their LinkedIn marketing strategy. A recent survey revealed that LinkedIn came second after Instagram as one of the widely used social media platforms. Here […]
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Advertising your product is an essential thing to do, as it increases the chances to reach your potential clients. All businesses that need to thrive should ensure that advertising is a priority. It increases recognition of your product. Promoting your business will really boost your sales, as you will be able to reach a great […]
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PPC marketers look for reducing cost-per-acquisition (CPA) inside Google Ads, but it’s not as easy as one thinks. It’s all because Google doesn’t provide a correct answer. You’ll have to search extensively to get the answer and even though you won’t get a satisfying result for proven strategies to lower your CPA. To lower the […]
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Bing has introduced Accelerated Mobile Pages (AMP) will now work directly from its mobile search results. “Today, we are pleased to announce the release of Bing AMP viewer and Bing AMP Cache enabling AMP-enabled web pages to work directly from Bing’s mobile search results allowing Bing to provide faster mobile experiences to Bing users.”- Source: […]
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Wondering what went wrong with your SEO efforts? You may have worked enough to bring traffic to your website, but the result won’t be satisfying. Making your SEO efforts productive and effective needs a strategy that includes the assessment of several metrics. These metrics prove to be essential for the success of your SEO efforts, […]
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“DSIM offer up-to-date knowledge.“ Sarbjeet Kaur, DSIM Trainee A candid session with Sarbjeet Kaur, DSIM’s Ex-trainee and SEO Executive at ‘New Vision Digital’. Here, take a walk through her DSIM’s journey and know what experiences have been around. Q1. Hi Sarbjeet! Please share your education and job details… Ans. I have done B.com and then, […]
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The key difference between insourcing and outsourcing is the method in which work is distributed between various departments or agencies for strategic purposes. Every business has to decide whether they should perform a service internally, or outsource that particular service to an external agency. Just check out DSIM’s infographic where we differentiate the insourcing and […]
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Like other factors, images also play a critical role in SEO and boosting the rankings. Lightweight or easy to upload images are great for mobile websites. But, surprisingly WordPress sites are using more heavy images in 2018 than in 2017. Here are 7 tips that will help you improve your website’s SEO rankings by reducing […]
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Consumer Internet Industry 1) 91springboard founded by Pranay Gupta and Anand Vemuri: Tokyo-based marketing technology company FreakOut has invested in co-working space stratup 91Springboard, marking its first investment in India. The recent investment is part of the company’s new programme “Funding Initiative”. The company is eyeing to reinforce its position in India through its new […]
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Google is going to bring a new kind of advert enabling advertisers and marketers to show shoppable images on publisher websites. The image ads will appear on curated content from Google’s publishing partners. Advertisers can now get their product to the target audiences in an easy way. Google says a third of holiday shoppers look […]
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It’s important for a marketer to know what their SEO competitors are doing. Additionally, how they’re ranking in Google, and what are their traffic insights? And, so, in this article, we have featured 8 tools you can use for SEO Competitive Analysis. Here we go- 1. Searchmetrics The SEO and content marketing platform provide competitive insight […]
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Google AdWords is an extremely efficient and profitable system. It helps businesses control how often they show their ads and how much money they are making from them. AdWords is driven by an auction bidding market. Let’s break down these two keywords: auction and bidding. In this auction, advertisers compete to show their ads to […]
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“DSIM helped me join ‘Colors Digital’.“ Abhileen Sarangi, DSIM Trainee An Interview with Abhileen Sarangi, DSIM’s Ex-trainee and a Social Media Strategist at ‘Colors Digital’. Read on the complete interview to know how DSIM helped him in augmenting his knowledge. Q1. Hi Abhileen, we would request you to share your education and career details? Ans. […]
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CRO tools have an average ROI of 223%. Customer journey analysis to improve conversion rate is in the game plan of 60% of online marketers. 44% of companies use split testing software. A/B testing is the most popular form of CRO, with 56% of marketers using this method. 7 in 10 marketers using CRO look […]
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Google is introducing vertical video ads on YouTube for TrueView and Universal App campaigns. The company says globally, more than 70% of YouTube watch time happens on mobile devices. It provides a more seamless mobile experience for viewers; YouTube now has an advertising solution that’s personalized to fit vertical videos. “Vertical video ads provide a […]
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For advertising on Facebook, there should be the disciplined approach. Else, you can experience the issues on this platform. Now, we will talk about a couple of mistakes marketers make in common while advertising on Facebook. Explore the article and know how to get better results by avoiding these common mistakes- 1) Not taking Video […]
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Twitter is really simple to use and possibly the easiest social following to grow. But, how to do it? How to get those followers in place? Here in this article, we will talk about 5 steps you can get more followers in 2018. Let’s take a look- 1) Tweet More Frequently For Twitter Marketing, you need […]
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“DSIM helps you learn in a unique way.“ Dipendu Mondal, DSIM Trainee In our conversation, we had Dipendu Mondal, DSIM’s Ex-trainee. Read on the interview to know how DSIM’s training helped him know how digital marketing works. Q1. Welcome Dipendu! What has been your qualification and where are you working currently? Ans. I am pursuing […]
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