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“Found DSIM as the best.”- Sarbjeet Kaur


“DSIM offer up-to-date knowledge.“ Sarbjeet Kaur, DSIM Trainee ​​​​  A candid session with Sarbjeet Kaur, DSIM’s Ex-trainee and SEO Executive at ‘New Vision Digital’. Here, take a walk through her DSIM’s journey and know what experiences have been around. Q1. Hi Sarbjeet! Please share your education and job details… Ans. I have done and then, […]

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[Infographic]- Insourcing vs. Outsourcing

The key difference between insourcing and outsourcing is the method in which work is distributed between various departments or agencies for strategic purposes. Every business has to decide whether they should perform a service internally, or outsource that particular service to an external agency. Just check out DSIM’s infographic where we differentiate the insourcing and […]

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14 Indian Startups Making News This Week (10 September- 16 September 2018)


Consumer Internet Industry 1) 91springboard founded by Pranay Gupta and Anand Vemuri: Tokyo-based marketing technology company FreakOut has invested in co-working space stratup 91Springboard, marking its first investment in India. The recent investment is part of the company’s new programme “Funding Initiative”. The company is eyeing to reinforce its position in India through its new […]

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Google Rolls Out Shoppable Image Ads


Google is going to bring a new kind of advert enabling advertisers and marketers to show shoppable images on publisher websites. The image ads will appear on curated content from Google’s publishing partners. Advertisers can now get their product to the target audiences in an easy way. Google says a third of holiday shoppers look […]

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8 SEO Competitor Analysis Tools


It’s important for a marketer to know what their SEO competitors are doing. Additionally, how they’re ranking in Google, and what are their traffic insights? And, so, in this article, we have featured 8 tools you can use for SEO Competitive Analysis. Here we go- 1.  Searchmetrics The SEO and content marketing platform provide competitive insight […]

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How Google Ads calculate “Ad Rank”


Google AdWords is an extremely efficient and profitable system. It helps businesses control how often they show their ads and how much money they are making from them. AdWords is driven by an auction bidding market. Let’s break down these two keywords: auction and bidding. In this auction, advertisers compete to show their ads to […]

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“I’m better a professional because of DSIM.”- Abhileen Sarangi


“DSIM helped me join ‘Colors Digital’.“ Abhileen Sarangi, DSIM Trainee ​​​​  An Interview with Abhileen Sarangi, DSIM’s Ex-trainee and a Social Media Strategist at ‘Colors Digital’. Read on the complete interview to know how DSIM helped him in augmenting his knowledge. Q1. Hi Abhileen, we would request you to share your education and career details? Ans. […]

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10 CRO Stats to Fuel Your Strategy

CRO tools have an average ROI of 223%. Customer journey analysis to improve conversion rate is in the game plan of 60% of online marketers. 44% of companies use split testing software. A/B testing is the most popular form of CRO, with 56% of marketers using this method. 7 in 10 marketers using CRO look […]

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YouTube Introduces Vertical Video Ads


Google is introducing vertical video ads on YouTube for TrueView and Universal App campaigns. The company says globally, more than 70% of YouTube watch time happens on mobile devices. It provides a more seamless mobile experience for viewers; YouTube now has an advertising solution that’s personalized to fit vertical videos. “Vertical video ads provide a […]

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