Here are the top 10 signs your marketing strategy badly needs a change and what you should do to improve your overall marketing strategy –
Contents
- YOUR MARKETING STRATEGY IS ONLY ABOUT ACHIEVING SHORT TERM GOALS
- YOU HAVE TO OUTSOURCE ALMOST EVERYTHING FOR YOUR MARKETING
- YOU ARE HAVING A TOUGH TIME FACING THE COMPETITION
- YOUR MARKETING BUDGET EATS UP A CHUNK OF YOUR OVERALL BUDGET
- YOU ARE TOTALLY DEPENDENT ON TRADITIONAL MARKETING
- YOU ARE UNABLE TO MEASURE ROI OF YOUR DIFFERENT MARKETING CAMPAIGNS
- YOUR ADVERTISING IS TOO SALES ORIENTED AND LACKS ANY BRANDING ACTIVITY
- YOUR BRAND LACKS SOCIAL MEDIA PRESENCE
- YOUR TARGET CUSTOMERS HAVE A HARD TIME FINDING YOU ON SEARCH ENGINES
- YOU HAVE NEVER BEEN TOLD BY ANYONE THAT THEY LOVE THE WAY YOU DO MARKETING
- Watch DSIM Trainees Celebrating Last Day of Batch
YOUR MARKETING STRATEGY IS ONLY ABOUT ACHIEVING SHORT TERM GOALS
WHAT CAN YOU DO?
Work on your short term goals keeping long term goals in mind. In case you find yourself incompetent to do so, learn how to do marketing your brand. Find loopholes in your marketing strategy and fix them ASAP. If you need to upgrade your skills, do it now before you vanish from the industry.
YOU HAVE TO OUTSOURCE ALMOST EVERYTHING FOR YOUR MARKETING
WHAT CAN YOU DO?
In case you are outsourcing a part or your entire marketing, prepare a chart of expenses you had to incur on outsourcing in the past 1 year. Now, just think, if you knew how to DIY you could have invested this money in something more productive. Also, if you learn how to promote your business on various marketing platforms, you would be able to plan, conceptualize and implement your marketing strategy yourself. C’mon…it’s your company after all!
YOU ARE HAVING A TOUGH TIME FACING THE COMPETITION
WHAT CAN YOU DO?
Improvise your current marketing strategy and blend it with internet marketing which offers a much wider targeting, cost-effectiveness and likewise. Internet marketing is the latest trend in the industry considering the fact that India alone has 151,598,994 internet users! Now stop counting the figure! Get on your heels and upgrade your skills to succeed in this competition.
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YOUR MARKETING BUDGET EATS UP A CHUNK OF YOUR OVERALL BUDGET
WHAT CAN YOU DO?
Try promoting your marketing on the Internet. Adding new products or sales pages to your website doesn’t create additional costs if you already have a person on your team who can update your product information. On the Internet; your ad is accessible to the entire World Wide Web. It’s cost effective and yields high ROI.
YOU ARE TOTALLY DEPENDENT ON TRADITIONAL MARKETING
WHAT CAN YOU DO?
Keep you marketing activities in place and blend them with digital marketing techniques. Doing this you will notice several benefits like increase in your brand value, wider targeting, cost-effectiveness, high ROI, etc…In this digitized world, if your brand does not have an online presence, you probably are losing a lot of potential customers.
YOU ARE UNABLE TO MEASURE ROI OF YOUR DIFFERENT MARKETING CAMPAIGNS
WHAT CAN YOU DO?
The bitter truth is that you cannot measure your marketing performance with old print media. To measure your performance and take corrective actions, you have to learn to use tools like Google Analytics which can accurately measure the performance of an online marketing campaign. Not only this, you can also track which people saw your ad and actually read it! Isn’t the Internet a beauty!?
YOUR ADVERTISING IS TOO SALES ORIENTED AND LACKS ANY BRANDING ACTIVITY
WHAT CAN YOU DO?
Try email marketing! It’s simple to understand, cost effective and can cater you your personalization needs. Moreover, it can help build a strong customer base as people love reading stuff which is personalized for especially for them. In the end – “CUSTOMER IS THE KING”
YOUR BRAND LACKS SOCIAL MEDIA PRESENCE
WHAT CAN YOU DO?
Start marketing your product/service on social media platforms. Learn it if you don’t know how to do it. In this digitized world, social media presence is imperative for your business as it increases awareness and adds to your brand value.
YOUR TARGET CUSTOMERS HAVE A HARD TIME FINDING YOU ON SEARCH ENGINES
WHAT CAN YOU DO?
In case you do not have a website, get one built ASAP. If you have one already, learn Search Engine Optimization, which is one of components of digital marketing. By doing so, you will be able to improve your website’s ranking so that it comes in top searches of the search engine.
YOU HAVE NEVER BEEN TOLD BY ANYONE THAT THEY LOVE THE WAY YOU DO MARKETING
WHAT CAN YOU DO?
If you haven’t been told by anyone that they love your marketing, take it as a major flaw in your marketing strategy and work towards it. Grow your business and learn to promote it online. Learn about different techniques that will make you a master of marketing any business online. It not only increses your brand value but the benefits go far beyond that.
Now that you are aware of the loopholes in your marketing strategy, fix them. In this competitive and digitized world, if your brand does not have an online presence, you are nowhere in the competition! Even many small scale businesses have started practicing digital marketing to promote themselves, what are YOU thinking?
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