• Home  / 
  • Reports
  •  /  Mobile accounts for 39% of display ad conversions: A Report

Mobile accounts for 39% of display ad conversions: A Report

29/10/2014

Mobile-accounts-for-39%-of-display-ad-conversions

Mobiles no more remain a medium just to influence the audience and that they have shifted a lot towards becoming a conversion medium, accounting for almost 39% of display ad conversions during the third quarter this year in a number of countries.

A recent report on it reveals that mobile ad conversions for display increased 4.4% quarter-on-quarter and 15.8% year-over-year. In fact, 40% of impressions and 54 % of ad clicks came from mobile itself.

[useful_banner_manager banners=27 count=1]

 

The Major Highlights of the Report:

• Consumers are increasingly using smartphones and tablets being to complete purchases

• The mobile conversion tendency is consistent across channels, with similar amplifications recorded for search, social and display ads as consumers usually engage and complete transactions across the web from their smartphones and tablets these days

• One out of every three ad conversions on Facebook happened on a mobile device with mobile ad conversions growing 16 % quarter-over-quarter, as recorded during Q3 2014. As a result, 52% of ad impressions and 63% of clicks were generated by mobile on Facebook

• As expected, consumers are likely to engage more brands via mobile ads and complete more purchases on their mobile devices

ADVANCED
DIGITAL MARKETING TRAINING PROGRAM
For working professionals & entrepreneurs
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch This Video to See Trainer’s Affiliate Marketing Stats

 

Important Links

Share Button
Masters in
Digital Marketing
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch DSIM Trainees Celebrating Last Day of Batch

Watch Demo


Call Us
Free Demo