Weekly Wrap-up from Digital World

04/04/2016
weeklywrapup-dsim

Amazon adds 100 new Dash buttons & triples the number of available brands: Amazon has added more than 100 new Dash buttons, tripling the amount of brands available to Amazon Prime members who use the Wi-Fi linked device to get household goods. Dash director Daniel Rausch says Dash button orders have become more than 75 percent during the last three months. “Customers are employing Dash buttons more often than once a complete minute,” says Rausch.

To read the full news, click here.

Snapchat is testing ads that contain advertorials like listicles: Snapchat’s advertising business has only been around for about 17 months, and in that time its ad formats have been pretty basic: 10-second vertical videos slotted between posts in its Live and Local Stories or content in publishers’ Discover channels. The article-oriented interactive ads would also offer brands another outlet for the text-based branded content they’re creating.

To read the full news, click here.

Instagram Rolls Out 60-Second Video Ads: Instagram has started to roll out 60-second video ads, kicking off with a T-Mobile promotional spot featuring rapper Drake. Until recently, the maximum length for video ads, posted by a brand or advertiser, was 30 seconds, 15 seconds longer than the duration of a video given to users on the network.

To read the full news, click here.

State Bank of India Opens its First Digital Bank in North-East Region: State Bank of India is in its drive to shift to digital banking. On March 30, SBI opened its first Digital branch in North-East India. The “SBI In Touch Bank” is the 101st branch in Meghalaya and the first Digital branch in North East driven by smart and user friendly state of art technology with a wide range of facilities like Internet banking, Internet savings, mobile banking etc. with minimum human intervention.

To read the full news, click here.

Government of India permits 100% FDI in online marketplaces: The government on March 29, clarified that 100 per cent foreign direct investment (FDI) is allowed in online marketplaces, a move that will ostensibly come as a relief to ecommerce companies such as Flipkart, Amazon India and Snapdeal but the conditions imposed have been hailed as a victory by their brick-and-mortar rivals.

To read the full news, click here.

PM Narendra Modi Launches Kisan Suvidha App for Farmers: Kisan Suvidha app was unveiled by Modi at the inauguration of Krishi Unnati Mela at Pusa, Delhi, which showcases new technology, seeds and livestock breeds to farmers. This mobile app will provide farmers with crop advisories, weather alerts and information on market prices. Other than that, it will give many other key info to farmers on market prices of seeds, fertilizers, machinery etc.

To read the full news, click here.

India Telecom Stats: 7M New Mobile Subscribers Added in Jan-16, Tele-Density Crosses 80%: This New Year started on a good note as far as new mobile subscriber addition is concerned. According to Jan-2016 telecom report by TRAI, 7.08 million new mobile subscribers were added in January, taking the total mobile subscriber base to 1017.97 million. India is currently the country with fastest mobile subscriber growth – In 2015 India added over 67 million subscribers, whereas in China mobile subscriber growth was closer to 30 million.

To read the full news, click here.

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