7 Tracking Software for Affiliate Marketers

04/11/2016
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Affiliate Marketing, a huge industry has turned into a key wellspring of online earnings for various experts. With a wide assortment of organizations working specifically with Affiliates, the stream fills a profitable need and here we have brought few taken platforms which free affiliates from a significant number of responsibilities and help them sort out difficulties of sales model.

However, before giving a deeper insight into subtle elements, let us first understand What Affiliate Marketing is and how it functions?

Affiliate marketing is a sort of performance/execution based marketing in which a business rewards an affiliate for each visitor or customer brought to its site by putting in marketing endeavors.
It has four core players:

  • The merchant (retailer/brand)
  • The network (that has offers for the affiliate to choose from and deals with the payments)
  • The publisher (the affiliate)
  • The customer

The market has developed in intricacy, bringing about the rise of an auxiliary level of players, counting affiliate management agencies, super-affiliates and specialized third party vendors and the information exhibited here is to provide further assistance.

Name Pricing Launch Year Founders Headquarter Website
Cake Based on usage 2010 Dave Stewart, Jeff McCollum Newport Beach, CA http://getcake.com/
OmniStar Free 15 days trial/Paid 2000 Tariehk Geter Oviedo, FL http://www.osiaffiliate.com/
HasOffers Free 30 days trial/Paid 2009 Lucas and Lee Brown Seattle, Washington http://www.hasoffers.com/
LinkTrust Free 14 days trial/Paid 2002 Bret Grow Lehi, UT http://linktrust.com/
Impact Radius Based on usage 2008 Todd Crawford, Per Pettersen, Wade Crang, Roger Kjensrud, Lisa Riolo Santa Barbara, California https://www.impactradius.com/
iDevAffiliate Paid 1999 Jim Webster Valencia, California http://www.idevdirect.com/
AffiliateWP Paid 2014 Pippin Williamson N/A https://affiliatewp.com/

1) Cake

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The platform brings powerful solution for multi-channel marketing campaigns and empowers affiliates with the insights to make intelligent marketing decisions tracking and optimizing their affiliate networks.

Using Cake for Networks, you can manage your entire affiliate network program effortlessly. It gives affiliates deep insight into how their affiliate marketing programs are performing through single-view dashboards.

Features & Benefits:
  • Network Management
  • Digital Marketing ROI
  • Multiple Payout Formats
  • Real Metrics in Real-Time
  • Targeted Campaign Control
  • Fraud Prevention
  • Custom Report Calculations
  • Affiliate and Advertiser API
  • Understand every level of e-commerce campaign performance
  • Event tracking
  • Enhanced Email Communications
Pricing:

Based on usage

2) OmniStar

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OmniStar is simple and solid tracking software with convenient user interface. Making Affiliate Marketing extremely easy, it gets integrated with everything; including payment gateways, Affiliate Software, and connects users with new partners and customers through social media and improved SEO.

Features & Benefits:
  • Brings easy integration
  • Drives new customers and increase your sales through trusted recommendations
  • More traffic, more sales and affordability
  • To track and pay affiliates is a convenient procedure
  • Great functionality
Pricing:

Free 15 days trial/Paid

3) HasOffers by Tune

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To get the ability to track and fine-tune the functionality of digital marketing campaigns, you surely need HasOffers, a leading performance marketing solution. With audacious product features, it supports networks, agencies, and advertisers to manage campaigns, creatives, and publishers, as well as generate invoices, calculate payouts, and more; in real time.

You can also use this unique software as an ad agency to advertise your e-commerce store.

Features & Benefits:
  • Superior Management
  • Powerful Real-time data
  • Two-way API-powered Foundation
  • Unlimited amount of affiliates
  • Fraud protection
  • Dedicated solutions option
  • A mail room
  • Ability to convert currencies
  • Global 24/7 support
Pricing:

Free 30 days trial/Paid

4) LinkTrust

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Considered to be one of the most accurate affiliate tracking software in the stream, LinkTrust features a customizable interface that allows you to track and optimize essentially the performance of your online marketing efforts counting Ads, Leads, Calls, Sales, Affiliates & Networks.

Features & Benefits:
  • All in one Dashboard
  • Manage and track your marketing efforts and performance
  • Track and optimize the performance of your ads, leads, calls and sales
  • Lead Management
  • Fraud Detection
  • Client/Affiliate Portals
  • E-commerce Ready
  • Flexible Tracking
  • Geo-Targeting
  • Mobile Tracking
Pricing:

Free 14 days trial/Paid

5) Impact Radius

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Impact Radius is a platform trusted by the world’s biggest brands. Offering multiple solutions, it brings the most accurate tracking technology ‘Partner Manager’ with flexible contracting and an automated payment processing system, allowing clients to directly manage their performance marketing campaigns and maximize growth.

Features & Benefits:
  • Built for Advertisers, Agencies and Media Partners
  • Offers full control of Affiliate relationships
  • SEO friendly links
  • Real-time analytics
  • Big Data
  • SaaS model
  • Deeper insights
  • Integrated Mobile Tracking
  • Enhanced profitability
  • Global Marketplace
  • Granular Reporting
  • Impact Radius ROI Calculator
Pricing:

Based on usage

6) iDevAffiliate

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This popular Affiliate Marketing software has incredible features and works through the most effective ways to achieve more sales, more traffic and more search engine ranking. With more than 15 years of proven stability, it helps you design your own payout structure, promote offers through banners, page peels, lightboxes, social media, brochures or videos, and create neatly formatted reports that measure daily activity and track marketing statistics.

Features & Benefits:
  • Flexible solutions
  • Completely responsive to any of the devices
  • Built-in Security
  • Tons of marketing options to offer to your affilaites
  • Export and review critical statistics
Pricing:

Paid

7) AffiliateWP

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AffiliateWP is an easy-to-use, dependable affiliate tracking WordPress you need to earn higher visibility, more traffic and increased sales. You can easily promote your products and services as it integrates with the most popular WordPress e-commerce plugins and offers real-time reporting and management of your affiliates.

Features & Benefits:
  • Accurate affiliate tracking
  • Unlimited affiliates
  • Easy setup
  • Complete integration
  • Unlimited Creatives
  • Referral link generator
  • Real-time reporting
  • Customizable emails
  • Payout Logs
  • Easy affiliate registration
  • Fully internationalized
  • World-class support
Pricing:

Paid

Make your affiliate marketing extra prevailing and earnestly effective with the use of implausible features that the above-listed programs have.

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