“Google’s free global market research/planning tool”
The Consumer Barometer is a free tool to help you understand how people use the Internet across the world. Using this tool, you get industry specific data to help inform your marketing decisions.
Know the details
This tool is a rich consumer research resource; simply an asset to those looking for consumer insights. Now, support your planning and decision-making tasks with Google’s Consumer Barometer, in a fast changing digital landscape.
It has different sections:
The Online & Multiscreen World: The Online & Multiscreen World helps marketers and planners understand when, how and why people use the Internet.
The Smart Shopper: The Smart Shopper shows how marketers can reach customers at key decision-making moments across 20 products.
The Local Shopper: The Local Shopper helps businesses to understand where and when people look for local information and what type of information is most relevant, thereby enhancing their advertising strategies.
The International Shopper: The International Shopper section allows businesses to explore the possibility of new customer bases by identifying motivations and barriers for cross-border purchases.
The Smart Viewer: The Smart Viewer section offers insight into the contexts and motivations of people watching online videos, enabling planners to better understand and target their audience in this space.
What you can do?
You can find Trended Data to see how internet access and device usage have evolved over time, and read Audience Stories for deeper insights into key demographic groups. Further, use the Graph Builder to build custom charts to explore device usage, online video viewing and the role of the internet in shaping preferences and purchase decisions across 20 product categories in over 50 countries.