As a blogger, you may have at one time wondered how you can spark your creativity so that you can produce a brilliant content; a content that engages your readers and attracts more people to visit your blog, understand your brand and ultimately buy from you. When I talk about content strategy, I am basically referring to how you are going to plan, develop and manage your content.
The end result is that you want more people to know your brand and buy from you. Telling them a wonderful story about your brand is just one aspect. What you need to understand is how you will be articulating your story through your content. Seems complicated, right? No it is not. Sometimes, your creativity will not just park up. It takes time; time to think and reflect about your brand. Go for walk or bike while you think about it. Sleep while thinking about it.
You cannot rush this process. It will come at its own time but it will not take long as long you pay attention to it. Once you start gaining momentum when creating content, your creativity will just be on. It is just like creating your first musical lyrics. It is just difficult the first couple of times. Your words will not fit well with the tune.
But as you progress and create the first album, the second one and the third one will be much easier. So when you come across a content that you judge as “weak”, there are only two reasons why it is so. The blogger is trying to develop his or her blogging skills which require creativity or there is no personal connection with the brand.
Remember, you have to understand your brand and feel an emotion when you talk about your brand. If you have no connection with your brand, how will your audience or readers have one with it?
Your brand is just like your child. Do not treat it as one more thing in your life. You created your business because you believed in it. Make your readers believe in it too. You can always grab the attention of your audience. And that is through your story.
Your story has a strong impact
Without a story, it is difficult for people to know and understand you. Therefore, they will find it even harder to converse with you. And your business will not grow. So, the purpose of content is to tell a very good story about you and your brand.
Today, there are a variety of ways that you can tell your story. Today, you do not need to hire a professional content writer or visit a studio to tell a visual story. Though great ways to get you started. You can communicate clearly today and connect with your audience around the world using inexpensive tools such videos, social media platforms or quality assignment writing services.
You have probably heard of the saying that goes, people will forget what you said but they will always remember how you made them feel. You engage with your audience through the emotions you evoke or trigger through your content. Why do children love stories or why do you love watching movies?
If you have paid attention, you will realize that it is not about the words used but the emotions the story or movie makes you feel. Triggering emotions through your content is the key to creating and building a relationship with your readers. Also remember that eighty percent of buying decisions are made emotionally. What do you need to tell a good story?
You need tools
For you to tell your story clearly and grab the attention of your audiences, you need some tools. There are three elements that you need to introduce to your content to make it more creative. They include:
1) A marketing persona: A marketing persona essentially means describing a person or even in detail. It involves bringing it to life. Do not make it sound like statistics or a kind of research. If it is a person or a particular demography, pay attention to what they eat, read, listen or how they speak. Describing people or events in such a way will create a connection and make your audiences understand you better.
2) Verbal identity: What was the first thought that crossed your mind when you read the words ‘verbal identity’? Maybe you automatically thought of a voice. And it simply that. It is how you speak, the language that you use and your message.
Some of things verbal identity includes are the voice, tone, promise of the brand, persona of the brand, messaging pillar and the pitch. A well-developed verbal identity offers you a flexible way to pass along your message to different channels.
3) Visual identity: Maybe you thought about your logo when you read about the visual identity or how your business looks like. A visual identity is something different. It is the visual language that you communicate in general. As you build your visual brand, it is important for you to be consistent.
Continuously changing your visual identity will make your consumers confused. Give the market some time to adjust to your visual identity before changing it. Some things in business and life take time before showing the results. And one of them is your visual identity.
For it to be easier for you and your team, have a documented visual brand to act as a guide. It also ensures that nothing is forgotten to be added on the brand. Some of the visuals we are talking about here include fonts, blending of colors, usage of icons, illustrations and photographs.
If all of the three elements above are well designed and documented, you will have the ability to touch the hearts of your audiences everywhere. It does not matter if it is your website, blog, email, testimonial sales pitch or on social media platforms. Now, there are different ways in which you can tell your unique story. Here is number one
#1 The one story
There is a common mistake we always see in most blogs or websites. You find that a blogger or a marketer trying to “economize” their energies and contents. How? Telling more than one story not only confuses your readers but it also looks like the writer is disorganized.
It is just difficult for your readers to finish reading your content. Do not try this. Always have one message in mind. Have a framework to ensure every content you publish or upload supports only one message. A simple, clear and strong message communicates much more than many confusing stories. Remember, less is more. Publish your content on time similar to a writer who uploads his essays on time.
#2 Tell relevant stories
Everyone will pay attention to any form of content as long as it is relevant to them. It can be something inspiring, educational or entertaining. When you coming up with a story you should keep in mind that the story is not for you. When telling a story, you should have a different persona.
Get to know your target market inside out. What interests them? What challenges are they facing? How are you solving their challenges? Try different ways to come up with a story and always use the one that works until it does not anymore. Personalized essays are the BestEssays and so are personalized contents.
#3 Speak how you usually speak
Every brand has a different unique persona. You can be friendly or authoritative to the people around you but you should know that this always affects how you communicate with your audiences or readers.
The words and tone you use and how you present your story or idea will always manifest itself in the minds of your readers. Also, people want to understand you. When creating content, write the way you would speak to a friend or business associate. Do not copy the writing styles of other people. Just as a writer from EssayWritingLand writes a unique essay, so should be your content.
Nothing kills creativity than copying. This applies when it comes to videos. Speak freely. Just forget for a few minutes that you are being recorded. Remember, you are special and unique. No one looks or behaves like you in the world. Being yourself will make your audiences trust you and even buy from you.
#4 Have a visual persona
How your voice is matters to your audiences, but that is not what people only look at or listen to. It is about everything they see. Things like colors can even affect how we think of a brand. Blend your colors and only use colors that are attractive to your audiences. Do not choose a color just because you love it.
Remember, the blog or the website is not there to impress you. It is there to attract more customers. Do not use very stylish fonts as it does not portray professionalism. Do your research. Create a visual language that represents your brand effectively. Never stop improving it.
#5 Honesty and transparency
As human beings, we make mistakes every time. In fact, we are usually wrong most of the times compared to when we are right. Every successful person urges his or her followers to try more things and fail faster. Failing fast and learning fast. It is always wonderful to remember that there is always room for improvement regardless of how high or low we are at the moment.
In your business and your brand, you will find yourself making countless mistakes. When coming up with a content strategy, it is important for you to be honest and accountable. Remember, everything starts with you. Do not expect your team to be honest and accountable when all you do is blame other people.
Be a person who solves problems effectively; not the creator of problems. Tell your team and audiences why you do what you do. You can tell a story on Facebook, Instagram or Twitter. You can create a video and upload it on YouTube. Transparency creates trust and bonds people. Little things such as transparency and honesty create brilliant results in the end. As the saying goes, the elephant never bites but the mosquito always does. It is the little things that always bite the most.
Take your time and think about your brand. How do you want other people to see it? Who is going to buy? Ask yourself deep quality questions. Once you are clear about your brand, document everything that needs to be included in your content.
This will be your blueprint. The content strategy. Encourage your team to refer to this blueprint from time to time. Do not postpone doing these activities. Start today and see the results!
Mark Delarika is an experienced business manager and marketer. He studied in the University of Minnesota and graduated with a Bachelor’s Degree in Business Management. He currently lives in Calgary where he spends most of his time copywriting and blogging. Just like a writer who uses Brill Assignment Help, Brian is proficient in writing. You can connect with him on Twitter.