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Digital Marketing Tool of the Week- Unbounce

24/09/2019
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In the modern era, every business requires a robust online presence to establish a reputable brand. Ideally, the digital market is one of the leading marketplaces for all online-based businesses.

To remain relevant and reach a broader online market, digital marketers and business owners must employ the best SEO marketing strategies. This should incorporate effective website analytics designed to improve conversion rate and reduce bounce rate.

Digital marketers are now using a variety of software to custom landing pages and increase conversion rates in the shortest time possible.

Unbounce is one of the most sought landing page custom software. Marketers are using it to get more customers, make more sales, and attract more leads quickly.

In this review, we examine the essential features of Unbounce, which makes it unique in the market. By the end of this review, you should have all you need to know about the software and why you should go for it.

Inside Unbouce

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Unbounce provides the easiest way to convert all leads to potential customers. On your first login, Unbounce takes you through a straightforward tutorial on how to use the tool. It offers you simple guidelines to ensure you get the basic concept behind landing page customization

The tool comes with a simple design that does not require any programming or coding skills to understand. It has an easy drag-and-drop builder that allows you to custom all your landing pages based on your taste and preference.

The tool provides you over 100 templates for your landing page design. You can custom each template based on your marketing strategy. This way you can create a landing page of your choice.

Small and upcoming businesses with a vision to stay abreast of the marketing competition should not hesitate to have Unbounce at their disposal. The tool offers a practical and robust landing page builder. You don’t need an IT expert in your team to use this tool in branding and including all your company concepts on the landing page. 

Also, you can improve the efficiency of your landing pages with Unbounce at your reach. The software integrates with over 40 third party software available in the market. Some of the most common integrations include Salesforce, Hubspot, and MailChimp. Ideally, the tool comes out as a unique SEO partner for business owners.

Unbounce allows you to switch keyword across all pages using its Dynamic Text Replacement feature.

To increase the conversion rate for your landing pages, you must carry out the A/B Testing. Unbounce enables you to do this hassle-free. You can easily measure the traffic, leads, lead properties, and other useful stats from your visitors. The data management feature availed by Unbounce is unbeatable. Amazingly, you can also integrate all your downloadable files and social media on your landing pages.     

The analytical tools and A/B Testing features allow marketers to create a more compelling and user-friendly landing pages. Unbounce is a three in one app. Apart from generating more leads, it also helps with Sticky Bars and pop-ups. This is a tool that any marketing professional would not regret laying their hands on.

Specifications

  • Templates: 100+ premium templates for Sticky Bars, pop-ups, and landing pages
  • A/B Testing: Available
  • Customer support: Available
  • Integration: Supports third-party software
  • Trial: 30-day free trial

Key features

Usability

The tool is simple to use. Unbounce is made with a simple design. It does not require any programming skills to operate. It gets designed for all kind of users.

Reliability

Unbounce provides optimized code for quick loading pages. This ensures little or no stains for web hosting. No company offers responsive landing pages like this.

Multipurpose

It doubles as email collecting software. It takes care of lead generation, pop-ups, and Sticky Bars. With this tool, you can custom your landing pages and increase your traffic conversion rate in the shortest time.

Real-time editing

All the changes you make on the custom landing pages get implemented with the click of a button.

Pros 

  • You don’t need special coding skills to use it
  • It is economical given its multitasking ability
  • The drag-and-drop feature allows you to custom landing pages quickly
  • Comes with many features
  • Built with a simple design to integrate third-party software

Cons

  • It does not have a built-in schedule content making it difficult to set up recurring content 
  • It is relatively expensive if you are not going to see any results sooner
  • The landing pages can be unresponsive when viewed on tablets and mobile. It is suitable for a desktop user

Frequently Asked Questions and Answers

1) What is the starting price for Unbounce?

Unbounce comes with three different price plans – Essential, Premium, and Enterprise. The Essential plan goes for $79.00 per month. It is the basic plan recommendable for startup companies and small businesses.

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2) Does Unbounce come with a free trial?

Yes. Unbounce gives you a 30-day free trial. During this period, you can use the software to custom your landing pages and attract more leads before you subscribe to any pricing plan.

3) Do I need any special skills to use Unbounce?

No. Unbounce is designed in a simple language that any novice user can understand. You don’t need any special IT skills to use this tool. Anyone can use it to make beautiful landing pages that convert traffic to potential customers.

4) What makes Unbounce landing page builder unique?

The Unbounce landing page builder does more than other tools can offer. It creates a complete custom landing page at the click of a button. It allows you to include widgets, text, videos, and other features on the page based on your tastes and preference.

Buyer Guide

Any small business with a vision for increasing their conversion rates should go for Unbounce. The tool might be expensive for a startup business, but its benefits surpass its costs. Unbounce gives you a 30- day trial period to test and verify its efficiency. Trust me. This tool has more to offer you than just creating custom landing pages for your website.

Conclusion 

Ultimately, Unbounce is the best choice for any marketing professional intending to generate more leads and increase customer conversion rate in the shortest time. It removes the need to work with a website developer by giving you a platform to build and customize your landing page in minutes. It also provides you over 100 templates you can select and get going. 

Author Bio:

Victoria Dsouza is an internet marketing expert and content writer who specializes in ghost blogging, email marketing, sales pages. Her passion for helping people in all aspects of online marketing flows through in the expert industry coverage she provides. In addition, Victoria also writes reviews about landing page builders at Landingpagebuilder.org.

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