Last updated on September 5th, 2014 at 09:27 pm
Social media has proved to be a wonderful platform for brands to engage with customers however at the same time if a campaign backfires, the consequences are painful and that too publicly.
Here are some of the biggest social media disasters ever.
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McDonald’s Promoted Trend
Snicker’s paid celebrities to tweet
American Apparel‘s Hurricane Sandy Promotion
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CelebBoutique’s Aurora Tweet
KitchenAid’s Tweet against Obama
They however removed the tweet very soon and issued an apology with an explanation that a member of the KitchenAid team by mistake posted this tweet from the company account instead posing it through his personal account.
So, the one lesson that you can take away from all these disasters is that businesses must act meticulously while dealing on social media sites as everything is all so public. Your one mistake could become a disaster as things go viral very easily on social media.
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