How to Optimize Your Marketing for Mobile

Digital Marketing

By DSIM Team / 10/04/2013

Last updated on January 2nd, 2014 at 07:47 am

Knowing the fact that usage of mobile devices will increase by 26% by the year 2015, one can easily guess how important mobile marketing is from both a marketers and users perspective. With this, we need to be a little more specific while optimizing our marketing strategy for mobile devices. You need to create a mobile -friendly content strategy for consumers to find it useful and easily accessible if you are marketing on mobile web.

First thing first you must optimize your website for mobile viewing. You need to keep two things in mind while making your website mobile friendly for viewing, which are

Contents

• • Setting up Mobile Redirect
• • Using Mobile CSS
• Significant elements to be optimized for Mobile
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• Setting up Mobile Redirect

1

Good thing about mobile marketing is that you can set up a mobile redirect by creating an entirely different version of your website meant for mobile viewers. It leads the placement of a line of code on your websites’ homepage to determine the size of the visitor’s browser screen. Based on the screen size, the visitor is redirected to the site meant for their device.

• Using Mobile CSS

2

You have one more alternative other than redirect option that is the use of mobile CSS to make your website mobile friendly. CSS helps you to change the way your website is structured and displayed just on mobile devices. While going with any of these two options you will need to tailor the content on your site depending on their importance. You can go ahead and include the key information that the visitors are looking for. Keep it as precise and useful as it could be. For instance you can keep certain information prominently visible or rest less robust depending on their usefulness.

Significant elements to be optimized for Mobile

3

Now when you have optimized your website for mobile friendliness, you also need to work o certain areas for an effective mobile marketing such as
• Emails
• Calls-to-action
• Landing page
• Downloads
• Videos

Now when it is known to everybody that how the usage of mobile devices like iphones, androids and others are increasing day by day, you are must bring change in your online marketing strategy and make it more adaptable for mobile devices.

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