Entrepreneur… Save up to 61% of your advertising expenses!

Apr 26, 2014

AB

Why do you advertise your business?

To generate awareness about it among your target audiences! Right?

So, your main goal of advertising is to generate brand awareness because that is how people will know your business, come to you and buy your product and service.

But then one thing that is as important as your advertising is your budget and that you need to take care of it as well.

There are two ways you can advertise your product either through offline i.e. traditional marketing or through online i.e. digital marketing.

But then, it is as obvious as that you will invest your moolahs in the medium that’s going to give you best returns for it. A recent study revealed that advertising cost involved in digital marketing is almost 61% less than that of traditional and that too for a more efficient and targeted marketing of your business.

There are various channels in digital marketing that need not any extra expenses from you if you know the tactics and can do it yourself. You just need to leverage the power of internet, connect to the people and generate the need for your product in them. While in traditional marketing, no matter what, you need to make investments and that too relatively very high.

Let’s see how you can employ digital marketing to save up to 61% of your marketing expenses.

Search Engine Optimization (SEO)

1
Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, Bing, etc) and that too organically. There are various tactics in SEO such as keyword research, Meta tags, back linking and so on through which you can bring targeted traffic to your website. To know more about how to get traffic from search engines through SEO you can read here.


Pay-Per-Click (PPC)/Google AdWords

2
Although, paid but PPC advertising is one of the most effective ways of bringing targeted and qualified traffic to your website if carried out well. In PPC advertising, you can segment your audience in different groups based on different factors and can target your product accordingly. You just need to take care of a few guidelines, and common mistakes that people commit very often.

Social media

3

Social media is an ultimate platform to connect with the masses or say your target audience and bring targeted traffic to your website. By building your page on social media sites and promoting it you can bring targeted traffic to your website organically however; social media offers you with paid advertising services as well wherein for minimal charges you can display your ads to a more targeted audience.

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Email Marketing

4

By sending emails you can not only advertise your business at a very low cost but it also boost sales. The best thing about email marketing is it is permission based marketing and that by subscribing to your email list customers have given you the ascent to send them emails. Through emails you can send information related to upcoming promotions, new products and newsletters to subscribers.


Advertising happens to be one of the most crucial things for your business and overlooking it will seldom get you good results. Put across the right way, you marketing message has the ability to influence your audiences in a way that they might go crazy about your product or service. All you need to do is to shoot the right message to the right audience and that is what you can easily do in digital marketing and that too saving 61% of your advertising expense.

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