10 Must-have Tools For A Marketer to Start A Business

07/01/2017

Marketing tools make a marketer’s life easier and more efficient. Among the relevant space, everyone is looking to grow and these tools help you to increase their efficiency.

With over thousands of tool in the marketing technology space, finding the right tool for your business can be tough. That’s why we’ve highlighted the top 10 of the best marketing tools.

Here are our 10 favorites:

  1. Facebook Audience Insights
  2. SurveyMonkey
  3. Prezi
  4. Unbounce
  5. Spaces
  6. SumoMe
  7. Open Site Explorer
  8. Kissmetrics
  9. Zendesk
  10. Followerwonk

1) Facebook Audience Insights: Market Research Tool

Facebook Audience Insights is a great tool for doing market and content research. It is a new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more.

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Benefits & Features

  • Multiple reports for detailed analysis
  • Monitor pages liked by your followers
  • Promoting your business in new locations
  • Organizing advertising campaigns on mobiles
  • Estimating bidding types and costs
  • Understanding purchasing intentions

Steps to use

  • Access audience insights tool
  • Select your audience
  • Define your “Seed” audience
  • Analyze top categories and Page Likes
  • Save most relevant pages
  • Test your new audiences

Pricing Model

Free

2) SurveyMonkey: Customer Feedback Tool

SurveyMonkey is one of the most popular free online survey tools. Surveys are a good way to collect customer information, engage customers, reveal trends and secure real insights on your business. The best way to figure out what your audience wants is to simply ask them.

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Benefits & Features

  • Powerful, yet simple survey creation
  • Fast & flexible response gathering
  • Intelligent reporting & analysis
  • Create surveys easily with over 180 survey templates
  • Add Image and video questions
  • Manually enter survey responses for offline surveys
  • Export results to Excel and PDF

Steps to use

  • Create a Survey
  • Add Questions & Pages
  • Apply Logic
  • Customize the Design
  • Preview & Send your survey

Pricing Model

Freemium/ Subscription

3) Prezi: Presentation and Animation tool

Prezi is a brilliant tool that offers you to create beautiful, zooming presentations that can turn into winning video presentations. It uses motion, zoom, and spatial connections to bring your ideas to life and make you a great presenter. It makes easy to share your ideas with your clients, companions, classmates, or the world.

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Benefits & Features

  • Can create and edit presentations
  • Import rich media (images, video, sound)
  • Use zoom and pan on one slide
  • Multiple people can view, edit and share presentations at the same time
  • Remote ‘hand-over’ presenter tool for multiple team members
  • Offline presentation mode available

Steps to use

  • Make a profile on Prezi
  • Starting from a template
  • Choose your theme
  • Click +add and insert your info/notes
  • Make your Prezi creative
  • Customizing your Prezi
  • Edit/Revise
  • Save

Pricing Model

Freemium/ Subscription

4) Unbounce: Conversion Rate Optimization and Landing Pages

Unbounce is an ideal tool to build, publish and test landing pages without taking help of a software. It also helps you do A/B testing of designs and marketing copies, so that you can tweak your landing pages and improve conversion rates.

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Benefits & Features

  • Landing page templates available
  • Measure and visualize the success of your campaign
  • Test multiple landing pages with A/B testing
  • Generate leads and send them to the teams
  • Make changes, corrections and re-publish pages yourself
  • Multi-user & client management system present

Steps to use

  • Click the create new page button
  • Select a template
  • Duplicate an existing page
  • Create a new page from a variant
  • Edit/Review
  • Publish your brand landing page

Pricing Model

Freemium (30-Day Trial) / Subscription

5) Spaces: Logo Maker tool

Spaces’ free logo maker is used to create a perfect logo for your business, in just seconds. Logo is considered as one of the important aspects in branding. It helps you put your best face forward and delivers a strong brand message.

Using its library, filled with hundreds of icons, frames and font classes, you can create a splendid logo that expresses your brand identity without any design knowledge and without spending any money.

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Benefits & Features

  • Create and edit your brand logo
  • Experiment with different fonts and icons
  • Get tons of great logo options
  • Creative and beautiful looking logos in a matter of minutes

Steps to use

  • Design your brand name with different fonts and icons
  • Select a logo that best communicates your desired brand image
  • Launch your logo

 Pricing Model

Freemium/ Subscription

6) SumoMe: Traffic and Engagement

SumoMe is a powerful tool that can be used to grow your website’s traffic and give your business a major boost. It has a number of features that include a scroll box for email signups, contact forms, heat maps to see where your visitors are coming from, and a tool that auto-optimizes your share buttons.

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Benefits & Features

  • Plug-in based installation of apps specifically designed to raise web traffic
  • Grow email lists and monitor engagement
  • Heatmap app provides real-time ‘hotspots’
  • Offers customizable prompts for growing email subscription lists

Steps to use

  • Download & Install SumoMe within your WordPress dashboard
  • Configuring the plugin and Setting up the tool
  • Sign up for an account at the SumoMe website
  • Install and Set up Highlighter
  • Highlights any text on your website
  • Set up List Builder tool from SumoMe

Pricing Model

Freemium/ Subscription

7) Open Site Explorer: SEO

Open Site Explorer use to identify link building opportunities. Research backlinks, identify top pages, view social activity, and analyze anchor text.

It is a tool developed by Moz.com that helps you track the links leading to your website. It is an important tool to be used as a part of off-site search engine optimization (SEO).

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Benefits & Features

  • Page Authority
  • Domain Authority
  • Linking Root Domains
  • Total Links
  • Social Signals
  • Can compare your website with your competitors

Steps to use

  • Visit the Open Site Explorer website
  • Log in your account
  • Type the URL of your website or your competitors
  • Click on “Search” button
  • Result with comprehensive sheet with lots of details related to links

Pricing Model

Free (30-Day Trial)

8) Kissmetrics: Website Analytics

Kissmetrics is an analytics and conversion platform built to optimize marketing. It analyzes users’ interaction with your website over time.

Kissmetrics provides insights to businesses, helping them to make decisions, better understand their web-users and your entire conversion process to increase sales and revenue.

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Benefits & Features

  • Gain valuable insight into your revenue data
  • Learn what works well with users and what doesn’t, with A/B testing
  • Set up reports to know how your audience interacts online
  • Track feature use & retention with Cohort Reporting
  • Identify drains on your growth with Funnel Reporting

Steps to use

  • Calculate your expected additional revenue
  • Understand what data (people, events, properties) your analytics tool tracks
  • Prioritize your top 5 metrics that directly affect growth

Pricing Model

Freemium (14-Day Trial)/ Subscription

9) Zendesk: Customer Service Tool

Zendesk is the recognized cloud-based customer service software solution. It provides a full set of tools that can get your support team up and responding to all of your customers’ needs. The platform sums all of your communication channels into one place, which makes it simple to respond to your emails, phone calls and chats. You can access Zendesk anywhere, from any device.

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Benefits & Features

  • Flexible ticket management with automated workflow
  • Multi-channel support: email, web, phone, chat, social media
  • Robust reporting and advanced analytics
  • Customer facing web interface that you can easily brand
  • Knowledge base portal and community forums included
  • Over 100 out-of-the-box integrations with 3rd party apps
  • Improve support team productivity and confidence

Steps to use

  • Choose a phone number and enable voice
  • Customize your voicemail and agent messages
  • Select your phone agents
  • Share your number
  • Learn, refine, & expand

Pricing Model

Freemium (30-day Trial) / Subscription

10) Followerwonk:  Explore Social Graph

Followerwonk helps you explore and grow your social graph and has become one of the most valuable link prospecting tools. It is a comprehensive Twitter application that can help internet marketers and SEOs in various practices outside of link prospecting.

It allows you to search Twitter bios, compare accounts for overlay, drill down by location, see who others are following, and find influencers. It’s a tool with many usages, capable of finding the people who could most help your brand.

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Benefits & Features

  • Dig deeper into Twitter analytics
  • Find and connect with new influencers in your niche
  • Breakout your followers by location, bio, who they follow, and more.
  • Use super-actionable visualizations to compare your social graph to others
  • Easily share your reports with the world

Steps to use

  • Register on Followerwonk with your twitter account
  • Find Influencers from Twitter bios
  • The results are sorted by number of followers
  • You can find additional info
  • You can apply different filters
  • See results (link prospects)

Pricing Model

Freemium/ Subscription

Whether you run a business or handle promotion tasks, these tools can bring on added enhancement to your marketing campaigns; making you more productive.

Have fun trying them out!

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