6 Steps To How To Optimize Your Conversion Funnel

16/05/2017
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If you’re selling a product or service online or asking your visitors to take an action like signing up for a newsletter, you have a conversion funnel.

If your funnel is not optimized properly, you are less likely to get more conversions.

Thus, optimizing it is significant to your online marketing success, leading you to correctly target, twist campaigns, and increase your ROI in sales & marketing efforts.

Here, in this article, we’ll talk of 6 promising steps to create a successful conversion funnel.

1) When Running Ads

Ads can be classified as a display, search or social ads.  Make ads that communicate value clearly, are engaging in keyword research, and make sure images speak to your target audience.

Ads are the ticket to reach company’s landing page. These ads link to the landing page, which helps to find on a specific action that you want your leads to take.

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2) When Creating a Significant Landing Page

Your website’s landing page is the first imprint potential clients will promptly have your business. Therefore, take a time to make sure that it looks great.

A good landing page will also encourage visitors to sign up or subscribe to the website. This gives you that all-important contact information, which turns into your first line of communication.

Your landing page should have:
  • A clear headline that tells what the offer is
  • Include an image or graphic related to your offer
  • Clear and compelling content that runs complete information on the offer
  • Contain bullet points that outline the benefits of the offer
  • Include a working form that is visible above the fold

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3) When Including a Call to Action

A CTA is a text or button anywhere on your website that creates interest about your offer and links to your landing page. Your CTA should:

  • Be short and clear, the button should contain 2-5 words maximum.
  • Use urgent, action-oriented language.
  • Go above the fold whenever possible to increase the number of visitors that see it. You might also consider CTA pop-ups that capture your visitors’ attention when they try to leave.
  • Stand out! Use colors that are different from your website and design great graphics that get noticed.
  • Limit each web page to one CTA, so the visitor doesn’t get confused and make sure the offer on the landing page matches the CTA.

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“When it comes to conversion rate optimization, your call-to-action buttons are the ultimate low-hanging fruit.”- Michael Aagaard, ContentVerve.

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Every page of your website should have a CTA placed on it that is relevant to the copy on the page. This will ensure that visitors that enter your website from search engines or social media see the offers you have available.

4) When Designing a Form

If your landing page doesn’t consist of a form, you will give away free content without any gain in return.

No Form = No Leads

Your form is the final barrier to a client becoming a lead, so it is important to get it right.  Your goal is to get as many prospects as possible to complete the form and convert into a lead.

The number of fields on the form causes the most resistance. Compare the amount of information you ask for in your form to the value of the information you are offering.

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The number of fields on your form will depend on:

#Stage in the website conversion funnel

You might opt to only collect name and email if you are giving away a checklist, one-page report or infographic that introduces your prospects to your services.

However, if you’re giving away something substantial like an eBook or tool, you may ask for more information.

# How many leads you need to generate?

Forms with more fields will filter out more prospects. The balance is that the additional information will result in a better-qualified lead.

If you are getting too many leads that don’t convert consider adding more fields to your forms. If you need more leads, include fewer form fields.

5) Thank You Page

If you’ve already captured a lead/sign-up/conversion, thank you/confirmation pages are a necessary step in the funneling process.

You need to send your client a confirmation that their submission functioned. A thank you page can help support your new relationship by including access to the information they requested as well as pointing them to additional information that they may be interested in.

Your thank-you page should also:
  • Let your new leads share your offer via email or social media.
  • Continue the conversion process with a follow-up offer. This offer should be for the product or service that is the next stage is in your buying cycle.
  • Include a personal touch. At a minimum include the lead’s name, but if you asked for a load of data, think about how you can integrate some of that into the page to make it feel like it was made just for them.

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Why DSIM has completely nailed it?
  • Congratulations with name brings personalized touch
  • Helpline number brings a prominent way to get your queries listened up
  • Additionally, it offers a link to download its complete course curriculum

6) Personalized Email

The last step within the website conversion funnel is the confirmation email. Keep the customer warm by thanking them for signing up with you. This email makes it easy for your leads to find the offer again later.

The confirmation email should have:
  • Personalization!
  • The promised offer as an attachment or a link to the thank-you page where they can get the promised offer.
  • Include a follow-up offer.
  • Provide a simple way for leads to share your offer on social media.

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Wrap-up

The conversion funnel is an ongoing cycle. The process is always shifting and your conversations with your customers are always evolving. What had served their needs yesterday may not be adequate enough today. So, keep on building & optimizing your own recurrently.

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