7 Lessons to Learn From Failed Link Building Campaigns

Aug 9, 2017
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Links are one of the essential metrics to track because without links your campaign is evidently failing. It remains fundamental to the web, towards navigating the online world and to ranking in competitive search.

The true goals of link building are to grow a website’s reach, network, and visibility.

To help you get back on track and make sure your next campaign executes better, here are a few things you should avoid in your link building campaigns:

1) Stop using incorrect anchor text

Backlinks are counted by every search engines. Using anchor text is one of the vital factors you need to study when building links. Few anchor text such as – Click Here, Visit and Go to, are barely useless.

If your targeted keyword was used as anchor text instead of your site name, then, it will help you rank well for that keyword.

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Try to get backlinks from diverse keywords or anchor texts. This will look likely to both Search engines.

2) It’s difficult to build links with videos

Video content can be very effective for viral sharing and brand awareness.

But are videos great for earning links? Not so much.

You may assume videos can attract a ton of backlink when you think of viral content. But the problem is publishers hardly give suitable ascription to videos.

Instead of linking to the video’s maker, they just embed the video from YouTube or link to YouTube. Of course, you can reach out to anyone who embeds your video without linking but it is an extra time-consuming step in the process of video creation and advertising.

3) Links from bad reputation sites aren’t good

Most of the blogger just go for backlink count, they do not recognize if the targeted websites are quality websites or bad reputation websites.

Search engines do not like some sites such as gambling sites, illegal sites, and spam blog site. These sites are usually de-indexed by Search Engines due to the demolition of rules or due to burglary of Copyrighted material.

You can definitely get backlinks from these sites but it is not worthy. And, it may cause de-indexing your website as well. So, before linking to any other websites, you should consider the credibility of that website.

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4) Don’t create publisher specific content

When you collaborate with publishers for content production, they want specification in the content and they will definitely publish it.

It approach doesn’t work because it is likely to be a drain on the publishers. They trapped you in only work for their site and not for other publishers.

Publishers care about receiving views, traffic, and engagement on their website, not link generation for you or your users.

5) Don’t create Hyper-local content

If you focus on one city, even with amazing content highlighting exciting information, you’re limited to a small range of publishers.

And then, if none of these publishers pick your content, you’re in the loss.

On the other side, if you create content that features multiple cities/states/districts, it sees a lot of success. This lets you target a range of local and national publishers.

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6) Don’t misuse Social Media

Social Media is a great way to connect with others and share news, informative articles, tools and services.

Connecting your message to the right target audience by using the social media can help you increase your website’s traffic. If your website/blog offers quality content, more people will learn about it and the chances of getting more backlinks increase.

However, don’t fall for the hoax and believe that the backlinks from the social media can be measured quality links. Almost all the popular social networking websites “nofollow” the external links and so no PR juice flows through them.

7) You should use paid opportunity

Promoting your content via paid distribution is a great technique to get more people engaged and earn links.

It should be used for all type of content such as a blog, white papers, press release, infographics etc.

Your time is valuable, so paid opportunities offer a wonderful value when you think of the time saved. You should mix in a nice balance of paid distribution and outreach to create a firm link building campaign.

Example- a sponsored post on LinkedIn could drive more targeted traffic.

Takeaways

  • Collect and review all of the publisher feedback and review it every few months
  • Choose anchor text cleverly and do not use same anchor text all over
  • Tweak your content production to increase your success rate
  • The connection between the content topic and your industry should be obvious
  • Don’t create content for a certain locality
  • Use these insights to correct your mistakes

Conclusion

Link Building is a very firm yet effective way to have good rankings in top search engines like Google, Bing and Yahoo.

When you are working on a campaign to improve search engine visibility by link building, it’s a better idea to create a list of your target significant sites.

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