9 Ways to get the better of Instagram Algorithm

11/04/2018

Instagram is a brand creator, isn’t it?

Whether you are a celebrity or a common man, it takes you to people you have never known and helps in expanding your identity and grabbing followers.

According to a report, “Instagram now has 800 million monthly active users, and 500 million daily active users; 75% of Instagram users are outside the US, with just 17% of desktop traffic to Instagram coming from the United States; Over 60% of users log in daily, making it the second most engaged network after Facebook; 32% of US internet users are now on Instagram; Over 40 billion photos have been shared; Instagram clocks up 3.5 billion likes every day; On an average day, 80 million photos are shared and Instagram usage has doubled in the last two years.

Now, if your Instagram feeds have not been liked or shared the way it was done a year ago, you must start exploring the reasons.

Since the adjustment of the Instagram algorithm from chronological to algorithmic, users found it worrying as the change would drop in engagement rate.

Therefore, you need to know how you can keep your Instagram page likes and shares flowing. We have come up with 9 best ways Instagram Algorithm can help you achieve favorable results-

1) Post Instagram Stories Frequently

Instagram stories do a lot to influence its algorithm. Replying to a Story or sharing it with someone like engagement notifies the algorithm to consider them as important engagement factor.

The more Instagram algorithm recognizes your engagements, the more your posts will come up in the feed. So, start posting as many exciting and engaging stories you can post on your Instagram page.

Instagram Stories

2) Give Free Advice or Information

Have you tried advising or sharing information with your audience or followers?

If not, then start doing as it will help you grow strongly on Instagram.

If you are offering valuable information to your users, the possibility of getting them turn into customers will become higher.

It will help in gaining the reliability of your customers.

Offer Free Education on Instagram

3) Jump On Recent Trends

Trading on current trends ascertains you that the Instagram algorithm is now in your friend; you can create a new buzz on your page without losing time.

Explore the trends that are making hype on Instagram and apply the ones applicable to your brand.

Augmented Reality is the latest trend happening on Instagram. There are various features which will turn your simple image into an engaging one. Find this in below example-

Instagram Cuurent Trend Example-AR

4) Join An Instagram Pod

Joining an Instagram pod is a workable strategy, but before you join; know about it. The Instagram pod lets your audience know about your posts in the real-time and thus, posts can be liked easily.

Hope, you now have understood the importance of joining an Instagram Pod. With the following example, you will better understand the impact of Instagram Pod.

5) Include Instagram Ads

The drawback of the algorithm is that you need to boost your content when they time sensitive. For instance, if you need to advertise your product or your service in a certain time, Instagram ads would be the best medium to do that.

You can reach your various marketing goals and target essentials with the help of Instagram ads.

Learn how to create Instagram ads in the following image-

Instagram Ads

6) Use Personalized Captions

Interacting with audiences helps you in establishing a cordial relationship with them. If you’re coming up with beautiful and engaging captions, your audiences will surely like to engage with your posts.

You can create your caption with your own words or you can also take the help of Google for finding the best results.

Personalized Captions

7) Plan Out Your Profile Page

Plan out your page, so that your audiences would love to interact with you. Add your latest and high definition images and photos.

Encourage your followers to scroll your page again and again like a celeb page makes people do.

Plan out your page

8) Develop A Strong Visual Brand

Visual appearances always matter for a brand as they help in drawing the attention of your audiences. So, create best images that exactly suit the nature of your brand and let individuals recognize you from your photos.

You can take the help of image editing tool like Snapseed. This has amazing features and you will be able to create images talking about your brand directly to your audience.

Visual brand presentation on Instagram

9) Consider Influencer Strategy

Make a superb influencer connection as this could be worthy of beating Instagram algorithm and hence, gaining loads of users for your brand.

Influencers are actionable people whose recommendations can bring high traffic to your page as people find those recommendations reliable.

Influencers can help your brand growing for many reasons. So, you should focus on associating with them.

insta

Conclusion

Instagram is undoubtedly a strong platform to expand your brand. You can promote your products, profile, and services with its help.

Meanwhile, to achieve success by accomplishing the goals, you need to know a few hacks that will allow the Instagram algorithm to notice your posts and show them in your feeds.

Above-mentioned 9 ways will help you outsmart your Instagram algorithm and get best results for your social page.

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