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Marketing plays an important role in boosting the brand and to aid you enhance your online marketing strategy, there are software present too. With the help of these, it becomes relatively easier to manage the tasks and accordingly boost the outcomes on different digital platforms.

Here, we have covered up 10 efficient software in this article which are effective to increase the brand awareness online.

1) Marketo

It is the multi-functional platform which offers everything marketers need, including marketing automation, management and real-time personalization. The software makes it easier for the brands to launch and manage the marketing campaigns.

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Important features are:
  • Lead generation
  • Email marketing
  • Website visitor tracking
  • Search marketing
  • Spark: $999/month
  • Standard: $1,499/month
  • Consumer: $1,499/month
  • Enterprise: $2,999/month

2) HubSpot

HubSpot is the well-recognized all-in-one Inbound Marketing software as it offers wide number of the Marketing automation features. It is a platform every brand needs to increase the conversion rate, website traffic and a lot more.

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Important Features are:
  • Lead forms
  • Content management
  • Landing pages
  • Search Engine Optimization
  • Website Analytics
  • Basic: $200/month
  • Pro: $800/month
  • Enterprise: $2,400/month

3) AdRoll

AdRoll is a retargeting platform which lets you re-engage the leads and customers with the help of advertisements running across different networks. It is the software which noticeably improves the current marketing efficiency of your brand by providing customized experiences.

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Important features are:
  • Web retargeting
  • Cross-device, cross platform ads
  • Flexible segmentation
  • Dynamic LiquidAds
  • Transparent analytics
  • Two-week free trial

4) Customer.io

It is a platform which lets you reach people at the right time, every time. This allows brands to send targeted, personal messages to the customers based on the interactions. The software triggers actions based on the user behavior and pre-defined rules by effortlessly integrating with the company’s website or app.

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Important Features are:
  • Flexible segmentation, customized on the basis of data.
  • Targeted mails
  • A/B testing
  • Conversion tracking
  • $250/month for 50,000 profiles
  • $750/month for 250,000 profiles
  • $1250/month for 1,000,000 profiles

5) Infusionsoft

This is the most comprehensive and cost-effective marketing and sales software for small businesses. The software offers e-commerce and marketing automation tools. With the help of this, brands easily convert leads with its all-in-one solution.

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Important Features are:
  • Sales automation
  • CRM
  • E-commerce
  • Drag and drop to craft & publish landing pages
  • Web forms
  • Social sharing
  • Deluxe for Sales Automation: $299/month
  • Deluxe for E-commerce: $299/month
  • Complete: $379/month

6) MailChimp

MailChimp makes it relatively easier to customize emails so that they suit a particular marketing campaign with its smart and flexible features. It helps automate marketing activities as it keeps you in touch with customers and prospects that matter to your business.

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Important Features are:
  • A/B testing
  • Personalized marketing emails
  • Behavioral targeting
  • Monitor engagement
  • Free of cost for entrepreneurs up to 2,000 contacts
  • Growing business, based on number of subscribers. It ranges from free to $25/month
  • For high volume sender: $425/month to $525/month

7) Zoho

Zoho is a craft and passion software created for tackling business problems. Zoho CRM brings all your conversations into one place and provides the brand a 360-degree view of sales. Moreover, marketers can spot opportunity, identify trends etc to grow the company into a customer-centric organization.

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Important Features are:
  • Complete visibility of the sales cycle
  • Capture leads from the website
  • Via multiple channels engage and communicate with prospects and customers.
  • Real-time visitor tracking
  • Basic: $9/organization/month
  • Standard: $19/organization/month
  • Professional: $29/organization/month

8) Demandbase

Demandbase is a comprehensive B2B advertising and website personalization platform. It is specifically designed to provide marketers with tools to improve the conversion rate and turn the website traffic into sales. It helps the brand in generating personalized experiences for different type of audience.

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Important Features are:
  • Web analytics
  • Audience management
  • CRM connectors
  • Performance Manager
  • On request

9) Pica9

The software empowers local marketers to effectively streamline marketing efficiency and also enhances results. This local marketing automation platform offers brand resource management, email, web-to-print, social, landing pages and works as a comprehensive Campaign drive platform.

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Important Features are:
  • Multi-channel capabilities
  • Simple HTML marketing tools
  • Platform reporting
  • Customize print collateral
  • $1,000/month based on the number of email contacts

10) Pardot

Pardot is B2B marketing automation software by Salesforce. It allows the brands to create, deploy and manage online marketing campaigns. This helps in accelerating pipelines and driving sales through lead generation and management, email marketing, social marketing, etc.

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Important Features are:
  • Connect to all the search campaigns in a single platform
  • ROI reporting
  • CRM integration
  • Multi-channel social marketing
  • Standard: $1,000/month
  • Pro: $2,000/month
  • Ultimate: $3,000/month

With the above listed software, you can easily boost your marketing efforts and accordingly, improve productivity. Go ahead with the options to manage different tasks from a single platform.

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

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