Now with the advent of social media where anything would hardly take a minute to go viral, you surely need to take care of your online reputation and relationship with the customer. Fostering relationship with your customer becomes a matter of utmost significance. Your relationship with the customer yields some wonderful productivity if good and snatches a lot if bad because of social media. So in this age when the entire world is sharing the same patio through social media try utilizing it for good where it could have harmed you if things were not carried out properly. Take it positive and leverage social media to gain best out of what is the prospective. There are n number of ways you can build an ever-lasting relationship with the customer however let me make you familiar with seven of them.
1. Take the ownership of the concern
2. Be patient, understand that the customer is in problem
3. Be a good listener
4. It is not just sales, before and after services does matter
5. Act on the feedback of the customer
6. Be transparent
7. Keep the promise
Remember your goodwill serves your business and pays you forever. You are no big champion if you have sold a product; retaining customer is also an art. You can make an ever-lasting relationship with your customers through your after sales services. Not only the specific customer but the positive word of mouth spread by him will help you grow your customer network bigger and bigger.
Learn from real practitioners not just trainers.