Buyers Changed! Market changed! Has Your Marketing?

18/07/2014

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Digital marketing is so effective and powerful tool that it has become a threat to a company which is still using the traditional methods to market its business. I agree that still traditional marketing has some value and it is good to go with your blended strategy to use for your business but your business now need more digital than traditional strategy. Here is how I see the 10 benefits of Digital Marketing vs. Traditional Marketing:

Equal opportunity

1
Business success and failure is all about the strategy that you plan to execute and digital marketing gives you a fair chance to compete no matter how big is your competitor. Traditionally a smaller retailer doesn’t have any chance to compete because of the size of your big competitor. Big competitor means company has bigger financial soundness so they have bigger chance to reach at the smallest pockets to grab the consumer. But in online, Size hardly matters, the quality and the service one provides really makes the customer journey smoother.


Reduced cost

2
Advertisement adds visibility and getting visibility online is not only easier but also cost effective and can replace costly advertising channels such as Yellow Pages, television, radio and magazine.

Simple to measure

3

In traditional advertising there is no or a few countable ways to measure return on investment (ROI) however in online marketing you not only measure your ROI but also you can adapt a new way to improve and increase your ROI. You have some tool like Google Analytics to measure source of traffic on your website or blog and email marketing solutions provide good insight into how many people are opening, reading and converting from your emails. Such beneficial things make your advertisement cost effective and support your marketing strategy successful.

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Real time results

4

Traditionally you were using fax or post for communication that need a week and more to wait to be returned. But in online marketing you can see the numbers of visitors to your site and its subscribers increase, peak trading times, conversion rates and much more just at the touch of call to action button.


Refinement of your strategy

5
Online marketing gives you a clear picture about how your customer is acting on your website or blog. This helps you to improve or change your strategy very effectively and within a short time.

Brand Development

6
In today’s market brand means a good website with quality and informative content that can help you further add value in lead generation opportunities. The same is for your social media channels and personalized email marketing.

Far greater exposure

7

Traditional marketing strategy allows your business to grow locally if your budget is limited but online marketing strategy allows the world to be your market place in even a shoe string budget. It is very cost effective and once your website is optimized with the right keyword search content then you can see long-term returns on your investment and will be fairly low cost to maintain your ranking.


Viral

8
With the help of a suitable social media channel your message, videos, news or anything can reach masses very quickly. A recent study revealed that on an average Facebook user has 190 friends of which an average of 12% see their liked posts – it means nearly 20 new people see your one message.Suppose your friend like and share your message and their friends do the same then your things can go viral instantly. However we should not forget that gossips run faster than air that means you must make sure you have a risk management strategy to tackle negative press as soon as it is circulated.

Not Intrusive

9

Advertisements or sales promotional calls or mails make many people uneasy or annoyed but opt-in form gives a solution. It provides you a choice to opt in or out of communications. It is always good because users allow the mailer to send them mails as they are anyway searching and asking for some information, may be related to your product or service. Such mail never annoys anyone and adds value to your business.


Greater engagement

10
Digital marketing allows you to encourage your prospects, clients and followers to come to your website, learn new things about your products and services, rate them, buy them and provide feedback which is very important to increase creditability and add new customers to your business. It is very easy and it doesn’t take much time to get good publicity and establish you as a good big brand.
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Try these things and hire some good employee who can dedicatedly work to promote your business.

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