Digital marketing is so effective and powerful tool that it has become a threat to a company which is still using the traditional methods to market its business. I agree that still traditional marketing has some value and it is good to go with your blended strategy to use for your business but your business now need more digital than traditional strategy. Here is how I see the 10 benefits of Digital Marketing vs. Traditional Marketing:
Simple to measure
In traditional advertising there is no or a few countable ways to measure return on investment (ROI) however in online marketing you not only measure your ROI but also you can adapt a new way to improve and increase your ROI. You have some tool like Google Analytics to measure source of traffic on your website or blog and email marketing solutions provide good insight into how many people are opening, reading and converting from your emails. Such beneficial things make your advertisement cost effective and support your marketing strategy successful.[useful_banner_manager banners=24 count=1]
Real time results
Traditionally you were using fax or post for communication that need a week and more to wait to be returned. But in online marketing you can see the numbers of visitors to your site and its subscribers increase, peak trading times, conversion rates and much more just at the touch of call to action button.
Refinement of your strategy
Far greater exposure
Traditional marketing strategy allows your business to grow locally if your budget is limited but online marketing strategy allows the world to be your market place in even a shoe string budget. It is very cost effective and once your website is optimized with the right keyword search content then you can see long-term returns on your investment and will be fairly low cost to maintain your ranking.
Advertisements or sales promotional calls or mails make many people uneasy or annoyed but opt-in form gives a solution. It provides you a choice to opt in or out of communications. It is always good because users allow the mailer to send them mails as they are anyway searching and asking for some information, may be related to your product or service. Such mail never annoys anyone and adds value to your business.
Try these things and hire some good employee who can dedicatedly work to promote your business.
Learn from real practitioners not just trainers.