It’s the era of video marketing and that no matter what channel you are working on, videos have become a must to include. Yes, it’s a fact that online video boosts your online presence and ultimately your revenue but still there is a code of conduct that you need to follow especially if you are using it on your website. This is what we are going to talk about in this article.
I know, for, it is the simplest way you do it, people to show their video off on their websites often stick them on YouTube and then embed them on to their websites from there. But, did you know it is a wrong practice when it comes to your business. Anyway, we will talk about it in the article in details. However, before that let’s have a sneak peek to a few stats that illustrates how videos work wonders for your website.
Some stats on how videos impact website productivity
• 65% of senior executives have visited a company’s website after watching a video
• 76% of marketers plan to add video to their websites, making it a higher priority than Facebook, Twitter and blog integration
• On average a website visitor will stay two minutes longer on a site when they watch a video
• 4 in 10 shoppers visited a store online or in-person as a direct result of watching a video
The stats clearly depict as to how impactful videos happen to be when it comes to the productivity of your website.
Anyway, there are still a few things that need to be considered while using videos on website. Here are a few tips as to how use videos effectively to perk up the website’s productivity.
First thing first!
“Don’t use YouTube videos on your website!”
YouTube of course is powerful video platform but using it to host videos on your own website is not recommended.
“Try hosting website videos on a video hosting service!”
A third party hosting service to host website videos can improve the website’s performance drastically.
Display video thumbnails in Google’s search results
You might have observed that a number of times when you get a videos result in Google search results, they appear in the form of a thumbnail. Obviously you would also want your web page to include one too. But this is only possible if you use a third party video hosting service for your website. YouTube won’t make it happen for you. Moreover, these are something that we call rich snippets and Google adores them!
SEO Boost up
Now there is a connection between video thumbnails that appear in the search results and your search engine optimization as they tend to boost your SEO efforts to a great extent. In fact, a recent study revealed that the chances of getting a page one listing on Google increases 53 times with video and search results with video thumbnails have 41% higher click through than plain text results.
The customization options
The best thing about a third party video hosting service is that they allow you to add customized video thumbnails. As you all know manifestation does matters, a better thumbnail on your website video can change the impact it has. Using a thumbnail will make more people to click and view your video and so help you to boost views and website conversions.
Energizes the Search engine rankings
Let me tell you a fact, I don’t know whether you are aware of it or not that the likes, shares, +1s or embedding of your video that is done through YouTube do not contributes anything to your website but that they act as the SEO benefits for YouTube. However, when likes, shares, +1s or embedding of your video that is done through a third party hosting service, it is your website/domain that gets the direct SEO benefit and not the third part video hosting service website. so, this is how they help your website to rank higher in search results.
Call to action
Usually every video hosting service allows you to place clickable text at the end of your video that acts as a wonderful call to action tool. So you can navigate viewers directly to the web pages you want them to visit after viewing your video through a compelling call-to-action. It at the end of the day helps you increase the conversion rate of your videos on your website drastically.
“Use Videos on your website as they improve its productivity but act a little prudent and use them smartly to make most out of your efforts!