Bewakoof.com : Trending Youth Life

25/04/2015

bewakoof co-founders

Over the previous 3 years, Bewakoof.com has seen only growth and has never seen back till now. It was 23 rd of April 2015, when the firm celebrated its 3rd birthday. The birthday campaign was just to collect enough money to sponsor the education of 60 financially weak students. The journey of the company started when both the founders sitting outside their college were drilling their mind for any idea of business to do. There came the idea of Bewakoof.com and the company was incepted. The work on the site was started around Dec 2011 but the site was launched at the end of Jan 2012.

Bewakoof.com quickly grasped its market and target customer using their promotional activities through social networking platform. One can find a long list of crazy quotations printed on the T-shirts attracting the eyes of the age group of 16-34. Bewakoof is leading in its industry with 3000+ style trends, 1705446 Facebook fans, 3600 followers on Twitter and 12 Bollywood movies merchandise.

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Success story

It was April fool day of 2012 when the company was launched by the 2 IITians Prabhkiran Singh and Siddharth Munot. Bewakoof.com has grown up in a leading brand with their products shipping in over 90 countries. The company has its business running through catchy and funny messages printed on its products.

Both the founders after completing their graduation started their career separately. Prabhikiran was running his Lassi business named ‘Khadke gLASSI’ outside his college which later suffered a loss and the business was closed soon. On the other hand, Siddharth was working with an educational startup.

In initial period, they lack in the money for investing in the business and both started the company Bewakoof.com with their personal investment of Rs30000. They worked harder and harder. Researched over the current market trends among college students and finally established a cool business.

The domain name “Bewakoof.com” was bought two years before the brand was launched. It was chosen for the company name due to its catchiness and distinctiveness. “Once we get people’s attention with our brand name, they remember it for the rest of their lives”, said the co-founder Siddharth Munot.

Finally the wait was over for the founders and moment came when they received funding from one of the top leader in e-commerce industry Snapdeal, and Former IDFC Securities MD, Nikhil Vora. Now it was the time for them to enjoy and cheer up.

Currently Bewakoof is doing a business of INR1.5 Cr. through its own portal constituting 100% of the sales. The brand claims to have developed 3 times in the past 6 months and more than 50% of their business coming from mobile. The company is targeting to reach 100 million USD turn over in the next 5-7 years.

A team of 100 creative young and energetic nerds are giving their 200 percent to achieve the target. Engagement with masses through social media platform like Facebook and Twitter proved to be a panacea. The creativity and popularity of the brand has made them a favorite merchandise of Bollywood.

The success story of the company may be concluded with the fact that the firm now receives orders worth 25-30 thousand a day on an average and is still growing. In terms of transaction it gets more than 4000 visitors per day on Bewakoof.com. It is growing 100% month on month.

Nothing can speak more about the venture other than its stats and turnover. Within a short span, with an annual turnover of Rs10crores and monthly transactions of worth Rs1.5crore, Bewakoof.com claims to be a profitable e-commerce site. “We are self-sustainable and growing 15-20% month-on-month,” said the co-founder Prabhkiran Singh. A report issued few months ago showing stats of Bewakoof.com is displayed below.

Facebook fans talking about it

Competitions

Bewakoof started its journey of miles from the first step and became one of the leaders in the market just in a small span of time. The competitors are left behind and the venture is gaining its popularity among the target customers.

Asking to the co-founder Siddharth about the competitors, he said that in their portfolio, they don’t have any competitor.

 

Rather there are some sites like Inkfruit, Teesort, who are in the same industry and they have early movers advantage. Bewakoof.com has gathered its target customers quite wisely. Now sites like Inkfruit, Teesort.com are lagging far behind Bewakoof in terms of popularity. One thing Bewakoof will have to do is to attract more and more customers from the local regional market means offline customers.

Marketing Strategy

The company used social platforms like Justdial and Facebook to promote their products as well as website. The effect was clearly visible and in less than a few months, 75 thousand fans on Facebook were engaged.

Other than the social media platform, the company also arranges extensive college campaigns where students are asked to spread Beewakoofy around their college campus and the company then provides a free Tees to them.

For further promotion of their products, the company has also tied up with many top brand e-commerce sites to sell their products including Snapdeal, Indiatimes Shopping and Seventymm.

3 in jan 2014

Multiple payment method option also comes under their marketing strategy. Credit/debit card, net banking, cash/card on delivery options are available to pay from.

COD has advantage over other payment methods that it allows the buyer to open the box and check the product before paying to the channel partner.

Marketing to drive traffic to their official website is done using the two most popular Facebook pages 2 Min Aaya Yaar Raste Mei Hoon and bewakoof.com.

This page keeps the customers engaged with the Facebook page and promotes their website.

The great strength of the brand is their catchy and trendy quotations printed on different products. It attracts the people in the first look. Other than this, the replacement policy helps the customers with ease in buying any item. Customers can pay using the method COD with an advantage to check the product before paying to the channel partner.

Increasing Popularity

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  • 2 million monthly hits on website
  • Shipping started over 90 countries
  • Over 17lacs Facebook fans
  • Over 3500 active followers on Twitter
  • Over 6000 followers on Instagram
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