Open Talk @DSIM
An Interview with Assistant Vice President Marketing of Grofers, Mr Sharad Harjai.
Hyper local delivery startup Grofers is an on-demand delivery service. Grofers was founded by Albinder Dhindsa and Saurabh Kumar in 2013. It connects offline retailers with the customers through its service and makes the local shopping experience of consumers easy and pleasant through an easy to use mobile platform.
Ans. Grofers is an e-commerce marketplace for your daily shopping. Shop from your favorite store in your neighborhood and get delivery to your doorstep within 90 minutes.Grofers aims to make the local shopping experience of consumers easy and pleasant by connecting them to the store in their neighborhood through an easy to use mobile platform. You can shop for Grocery, Bakery items, Flowers, Fruits & Vegetables, Meats and Baby Care products with a few taps and get everything delivered instantly or schedule it for a convenient time later. Choose your preferred mode of payment – Card, Cash-on-Delivery (for those who love the sound or coins) or e-wallet.
Ans. Our business model generates revenue for us through merchants. We charge a small percentage for every sale we get for them. For our consumers, the delivery is free of cost if their order is more than 250. Else, we charge them 49. For marketing we do have our budgets set for digital with prime target being mobile as it has become core of any marketing strategy now days.
Ans. For any merchant, the reach to customers is limited to a radius of 2-3 kms. Partnering with us gets them access to customers beyond their reach. Also, we solve one of the biggest problems for them i.e. managing delivery boys/manpower.
Ans. We are basically working to save your time that you spend in buying anything from a local market nearby you. Currently we are working in 6 categories: Grocery, fruits & vegetables, meats, pet care, flowers, bakery. We are also planning to other categories very soon such as Pharmacy, electronics and cosmetics.
Q9. Superb! You are doing great job. Let us know your future plans and where can we see you in the upcoming time?
We are planning to expand in new geographies such as Pune, Hyderabad, Chandigarh, Ahmedabad and Jaipur. We are also planning to add other categories very soon such as pharmacy, electronics and cosmetics to our store.
Q11. Thanks for your time Sharad and hope to see Grofers on a new height soon.
This was the talk with Mr Sharad Harjai, AVP Marketing, Grofers in which he told us everything about the company, its growth, funding and about all this and that.
Let us tell you one more thing that last month this hyper local delivery startup Grofers has acquired mobile grocery My Green Box with an undisclosed amount. All the 15 members of My Green Box have joined Grofers after the acquisition and Varun Khurana, founder of My Green Box has been posted as the CTO of Grofers. Grofers plans to build depth in their grocery vertical, which it claims where 60% of their business comes from.