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Facebook launches Instant Articles to speed up the News Feed

15/05/2015

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Facebook says that many people share piece of content on Facebook and especially through their mobile app. Loading of these types of articles takes almost an average of 8 seconds. With the arrival of the Instant Articles, the user experience is going to change totally as it will load the newsfeed articles on i-phones 10 times faster than any standard mobile phones.

The added feature allows the publisher to create fast and interactive articles on Facebook. The service has been launched with 9 top web publishers including Buzz Feed, The Guardian, The New York Times, National Geographic, NBC News, The BBC, The Atlantic, Der Spiegel, Bild

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The feature will allow the publishers to publish their content directly through the social media rather than using their own website. Using this newly launched feature, i-phone user will be accessing the photos and videos in the Facebook app with 10 times faster than the standard mobile app.

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Other options available for the Facebook users include video auto-play, photo zooming by tilting the phone, audio captions, interactive maps, and more.

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