41 Instagram stats that will amaze you

21/08/2015

insta

1. Total number of monthly active users: 300 million

2. Number of daily users: 75 million+

3. Percentage of internet users that use Instagram: 20%

4. Percentage of male users: 51%

5. Percentage of female users: 49%

6. Projected number of U.S. Instagram users by 2019: 111.6 million

7. Instagram penetration rate in the U.S.: 20.1%

8. Price of Instagram acquisition through Facebook: $1001million

9. People outside US using Instagram: 70%+

10. Number of daily likes: 2.5 billion

11. Number of likes per second: 8500

12. Number of comments per second: 1000

13. Average time spent per day per user: 21 minute

14. Average photos uploaded per day: 70 million

15. Daily engagement rate of Instagram among Android users: 41%

16. Reach of Instagram app: 21%

17. Percentage of Instagram accounts that are fake or spam: 8%

18. Percentage of Instagram comments that come within 10 hours of posting an image: 50%

19. Percentage of users that check Instagram multiple times a day: 28%

20. Percentage of users that log in at least once a day: 49%

21. Percentage of Instagram photos using #nofilter hashtag and really have a filter: 11%

22. Average number of Instagram photos posted daily: 70 million

23. Percentage of posts that include hashtags: 83%

24. Time magazine’s Instagram photographer of the year for 2014: Matt Black

25. Top geo-tagged location on Instagram in 2014: Disneyland

26. Amount some super-users of Instagram reportedly charge for a sponsored post: $100,000

27. Number of Instagram users that actively use its direct picture messaging feature: 45 million

28. Percentage of total Instagram users that actively use its direct picture messaging feature: 23%

29. Increase in likes if the dominant color in an Instagram image is blue: 24%

30. Grumpiest continent on Instagram (based on smile): Asia

31. Percentage of U.S. small businesses that use Instagram: 9%

32. Percentage of the Fortune 500 that use Instagram: 20%

33. Most common day for Fortune 500 Instagram accounts to post on: Thursday

34. Percentage of the world’s top 100 brands that have an Instagram account: 85%

35. Most followed brand on Instagram: The Ellen Show with 4.39 million followers

36. Percentage of retailers on Instagram: 50%+

37. Average sales order value for visitors referred by Instagram: $66.75

38. Percentage of marketers that use Instagram: 28%

39. Top industry for Instagram post engagement: Household Goods

40. Estimated amount of ad revenue that Instagram will bring in 2015: $595 million

41. Estimated amount of mobile ad revenue that Instagram will bring in 2017: $2.81 billion

[su_box title=”More From DSIM:-” box_color=”#c7c7c7″ title_color=”#000000″ radius=”5″]1) 20 Mobile Marketing Stats You need to Know in 2015

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