YouTube is the world’s second largest search engine and third most visited site after Google and Facebook. Users watch over 1 billion hours of YouTube videos a day, more than Netflix and Facebook video combined. 400 hours of video are uploaded to YouTube every minute. More than half of YouTube views come from mobile devices. […]
There are 400 million users watching Stories on a daily basis. Instagram Stories is attracting big advertising budgets to the platform. 1 million monthly active advertisers have access to Instagram Stories Ads. Story Ads increase ad recall, purchase intent, message association, and CTR. Instagram (46%) and Facebook Stories (42%) users like a good giggle. Instagram […]
Online sales are predicted to grow by 15% in 2018. 40% of all online sales will likely be made via mobile devices. Paid search was a top driver of site visits during the holiday season in 2017. 47% of shoppers don’t want to pay for shipping. 46% of shoppers want to touch and feel a […]
By 2021, the combined market size of augmented and virtual reality is expected to reach $215 billion. Augmented Reality is expected to acquire $1 billion users by 2020. $20 billion is the total virtual reality industry revenue to be generated by 2020. Facebook spent $2 million to acquire Oculus Rift. 44% of people interested in […]
51% of marketing professionals worldwide name video as the type of content with the best ROI. Marketers who use video grow revenue 49% faster than non-video users. 64% of consumers make a purchase after watching branded social videos. Social video generates 1200% more shares than text and images combined. Video drives a 157% increase in […]
42% of B2B marketers say they’re effective at content marketing. 60% of marketers create at least one piece of content each day. B2B marketers use an average of 13 content marketing tactics. Mobile will account for 72% of US digital ad spend by 2019. Infographics are liked and shared on social media 3X more than […]
Spam accounts for 45% of all emails sent. About 14.5 billion spam emails are sent every single day. 36% of all spam is some form of advertising. Spammers receive 1 reply for every 12,500,000 emails sent. Spam earns senders around $7,000 per day. Spam costs businesses a whopping $20.5 billion every year. The cost of […]
Mobile can fast-track time to purchase by 20% through enabling efficiencies in decision-making and enhanced team collaboration, particularly with more complex purchases. Over 40% of online transactions are now done on mobile. Mobile searches related to “same-day shipping” have grown over 120%. 80% of shoppers used a mobile phone inside of a physical store to […]
CRO tools have an average ROI of 223%. Customer journey analysis to improve conversion rate is in the game plan of 60% of online marketers. 44% of companies use split testing software. A/B testing is the most popular form of CRO, with 56% of marketers using this method. 7 in 10 marketers using CRO look […]
42% of all mobile brand experiences involve search. 40% of Mobile Searches have local intent. Users spend an average of 69% of their media time on smartphones. 35% of the time the first page that ranks for a domain on a query is different on mobile and desktop SERPs. 53% of mobile website visits are […]
Users spend on average 69% of their media time on smartphones. Texting is the most widely used and frequently used app on a smartphone. SMS ads more than twice (20.2%) as commonly recalled as mobile web ads (8.1%). Text messages can be 8x more effective at engaging customers. Reach a highly captive audience- achieve nearly […]
61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions. LinkedIn is the #1 channel B2B marketers use to distribute content at 94%. LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs. 91% of marketing executives list LinkedIn as the top place to find […]
60% of marketers are using webinars as part of their content marketing programs. 3 is the magic number in terms of email campaigns used per webinar. Webinar audiences prefer attending webinars that run between 30 and 40 minutes long. Research shows that people will only commit to attending one webinar per week. 10 or 11 […]
Only 1 million users have published an article on LinkedIn. 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level) Long-form content gets the most shares on LinkedIn. How-to & list posts perform the best on LinkedIn. Posts split into 5, 7, or 9 headings perform the best. Of the 10,000 most […]
58% of senior marketers consider local marketing an essential factor for a business’s profitability and growth. On average, businesses make $2 in revenue off of every $1 invested in local advertising through AdWords. Retailers advertising locally on Facebook see an average ROI of 152%. 80% of mobile marketers are using location-based advertising, the majority of […]
Instagram ads increased by 28% in the second half of 2017 7 out of 10 hashtags on Instagram are branded 80% of users follow a business on Instagram Instagram mobile ad revenue to hit nearly $7 billion in 2018 25% of Instagram ads are single videos Posts with a location get 79% more engagement 70% […]
78% of CMOs think custom content is the future of marketing. 62% of adults under 34 are willing to share their location for more relevant content. 57% of consumers are okay with providing personal information on a website as long as it’s for their benefit and being used in responsible ways. 77% of consumers would […]
Last updated on July 10th, 2018 at 05:20 pm 81% of people only browse the content they read online. 5% of marketers say that original graphics, like infographics, perform best. People form a first impression in a mere 50 milliseconds. An estimated 84% of communications will be visual by 2018. The average person gets distracted […]
