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Marketers Get Ready: Pinterest starts testing video ads

19/03/2016

Pinterest

Pinterest is reportedly testing its first video ads, building on the ad offering that it launched at the beginning of last year.

Promoted video pins are currently being tested with a small group of users, as well internally at Pinterest. The videos autoplay based on the user’s scrolling action, similar to the ‘cinematic pin’ ads Pinterest introduced last May – though those leveraged GIF animations rather than full video content.

The length of the video ads is still undecided, but is presumably being ironed out through these tests. Pinterest’s ad offering is still in the early stages. As it stands, ads are only available to buy in the US, and are set to launch in other locations soon.

Video has been gaining tremendous momentum, with Facebook seeing 100 million hours of video watched a day, and many brands and publishers have been capitalizing on this, as well. Pinterest is definitely in a solid position to attract advertisers with its inclusion of video ads to its paid media activations.

Last year, Pinterest launched Cinematic Pins, which move when a user scrolls by them. Apparently these will continue to be offered as well.
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