Q6. If you had INR 1000 to spend on advertising for the brand, what would you do and why?
Ans. We’d probably buy goodies worth that amount and then use it as a giveaway for the Facebook group and app.
Q7. Pooja, what has been the biggest challenge you’ve faced while running “Let’s Barter”?
Ans. Concept building has been the biggest challenge as now. We have to constantly seed in the concept of barter in the audience, and make them move away from the idea of buying/selling used products.
Q8. How have you raised funding for your start-up? Was it difficult to convince your family members on the idea of launching a start-up?
Ans. We have just currently raised funding for Let’s Barter. Before this, we have bootstrapped our business for a year. Luckily, both our families have been supportive about our entrepreneurial pursuits. They obviously worry but have always given us constructive feedback for the business.
Q9. Tell us, what are the most common problems that an entrepreneur has to face?
Ans. An entrepreneur faces a number of problems but the main one has got to be idea validation from a customer traction view. Post that, you have to focus on hiring the right team, always keeping up the team morale and learn to lead in tough situations.
Q10. What about the future? Where do you plan on going from here?
Ans. With Let’s Barter India, we plan to take the app to all markets in India. We want to capture the market in a strong way and spread awareness about the barter concept.
Q11. All the very best, Pooja. Have you picked up any tips from other startup founders?
Ans. Thanks a ton! A good entrepreneur always has their ears open for picking up some good tips. We have picked up some amazing ones too, like “You can never make it big till your heart and soul lies in the concept” or that “Hustle and make something that people want”.
Q12. It was really nice talking to you, Pooja. Before we finish it up, one last question, what advice would you give to people who want to start a business?
Ans. Be very sure about the idea, concept and execution. It is important for you to do a market research before you take the plunge.