First, we need to understand what is ‘Bounce Rate’?
What is Bounce Rate?
Bounce rate is the number of visits in which visitors leave website from the landing page without surfing anymore. It means it is the percentage of site visitors who come to your website and leave after only seeing a single page.
High bounce rate indicates that site appearance pages aren’t related to your visitors.
It is important because this is a measure of how people interact with your site, whether they are interested in your content and whether your website is accurately optimized.
Why it is important to reduce bounce rate?
If you reduce the bounce rate on website pages that have the highest volume of traffic from your highest converting page and a greater chance of conversion.
Here are 6 following ways for reducing your bounce rate that helps to boost your conversion rate.
#1 Improve Your Website Design
Your website design does matter. Your design and content need to be attractive to prospective target visitors.
People don’t spend time on sites that look terrible and are not easy to navigate.
If you are running CMS software like WordPress that have thousands of premium themes you can invest in to get you up for beautiful design.
The study revealed that visually complex websites are not practically as appealing as simple ones.
Sometimes simple is better.
#2 Optimize for the Right Keywords
When users enter any keyword in Google search query, they’re offered with pages that are most likely to deliver the answer.
Example- here is a snippet of each is generated on a search engine results page, with the help of that page’s title tag and Meta description.
If visitors clicking through the above search engine result don’t ‘find 8 best PPC Blogs that every search marketer should read, they’ll bounce.
Always remember, before you publish a page, check that its title tag and Meta description perfectly exemplify the content of the page so that your visitors are less likely to bounce.
#3 Optimize Page Load Speed Time
One of the major factors for high bounce rates is the page load speed time.
Stats show that 53% of visitors will abandon a page if it doesn’t load in 3 seconds.
The slower your web page load, the higher will be your bounce rate. Slow sites may destroy your business and dishearten prospective clients from buying from you.
And, if your page load speed times decrease, your users’ time on the website will certainly increase.
There are several ways that you can improve your site’s load speed time, but the simplest and fastest ways are to improve your site’s design by:
- Restructuring the number of elements on your page
- Use CSS instead of images
- Merging multiple style sheets into one
- Decreasing scripts and placing them at the bottom of the page
Before you are checking the content of your pages, first, validate your visitors can actually view them in an accurate amount of time.
#4 Keep Your Blog Fresh with Up-to-Date Content
Keeping your blog fresh with up-to-date content will always produce the best ROI.
Blog content usually has the highest bounce rates of all pages types.
By adding fresh and unique content, you’re slowly creating drive and establishing trust.
And, if you repeat visitors will begin to surpass new visitors which begin to increase your conversion rate. You can generate more and more ROI from repeat visitors; the reason is you’ve already created a level of trust with them.
Check that your site’s flow is well designed, up-to-date and your content is fresh & original and easy to use in order to decrease your bounce rate.
#5 Internal Linking
Internal linking is good SEO practice to increase your search ranking but it can help you to decrease bounce rate. It can create user interest and make them click through to another page on your site.
And, if you have a lot of internal linking in your content, it will reduce your bounce rate.
Example- If you have a WordPress site, you can simply add links by clicking on the “insert/edit” link option.
It’s plain and simple and it keeps visitors on your site.
#6 Avoid Popups
There is always is a controversy whether you should use popups or not.
Additionally, popups have also been confirmed on some sites to significantly increase conversions and sign ups to your email lists.
Some popups are well aimed and designed and they will convert visitors into readers, which improves conversion rates.
Well always remember that if popups do annoy people it could increase your bounce rate. So use them carefully.
By using all above-mentioned ways, you’ll be on your way to increase your traffic, increasing your time on site and reducing your bounce rate.