Google AdWords Editor updates to support more features

adwords-editor

Google has released version 12.2 of the AdWords Editor. It brings several features including Gmail asset-based ads, full support for promotion and video extensions and a new budget-type option for video ads.

The last update of the AdWords Editor Version 12.1 includes Shopping Showcase Ads support and expanded dynamic search ads.

Here is a list of added features-
  • Gmail asset-based ads: Asset-based ads in Gmail are now fully supported in AdWords Editor.
  • Campaign total budgets: Video campaigns now have the option of choosing Campaign Total budget type.
  • Custom rules updated: New built-in custom rules are now available for structured snippet extensions and non-serving campaigns and ad groups.
  • Semantic location: You can now set a bid modifier to target your ads by location with AdWords Editor.
  • Promotion extensions: Promotion extensions are now fully supported by AdWords Editor.
  • Life events: “Life events” is now a category of audience targeting.
  • Video campaign extensions: All video campaign extensions are now supported.
  • Ad group level ad rotation: Ad groups can now be set so that ads rotate.
  • Expanded language targeting: Campaign language targeting is now available for Bengali, Tamil and Telugu.
Masters in
Digital Marketing
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch DSIM Trainees Celebrating Last Day of Batch

About the author

DSIM Team

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

Leave a comment: