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A type of PPC advertising or pay per click advertising, Google Adwords was created by Google in early 2000. Since then thousands of people and businesses have generated real big revenues by creating effective advertising campaigns and selling a number of products and services through it.

In this article we are going to talk about how and why Google Adwords help your business perk up.

To know how run a successful Google Adwords Campaign read our article here!

Although Adwords is not new, still there are a lot of people who are unaware with it and have no clue how to leverage this platform to reap better ROI. Hence, let me walk you through the benefits of Google Adwords and make the task a bit easier.

Get your business found

Over a million businesses rely on Google AdWords 1 Whether you’re looking to attract new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help. It makes your ad visible to people who are already searching for the kinds of products and services you offer, compelling them to take action and by from you.

Connect with customers across the web

Over a million businesses rely on Google AdWords 2 Not only your ads are displayed but they are displayed in the most lucrative way as Google Adwords offers a range of options that let you target by website type, audience type or remarketing, when and where it matters. So, through this platform, you can reach relevant customers on relevant websites across the web.

Measurable, accountable, flexible

Over a million businesses rely on Google AdWords 3 Calculating ROI is never a concern with Google Adwords and that you can easily monitor, analyze and make alterations in your ad campaigns even when they are running according to the results they show. Google AdWords shows how many people notice your ads and what percentage click to visit your website, or call you. With the tracking tools, you can even see the actual sales your website is generating as a direct result of your ads.

Insights around the clock

Over a million businesses rely on Google AdWords 4 You can see how your ads are doing at any time by logging in to your Google AdWords account. Google Adowrds team also sends you a monthly summary listing all the key stats and numbers that matter to save your time.

Stop, start, pause, test

Over a million businesses rely on Google AdWords 5 You can tweak your ads, try new search terms, pause your campaign and re-start whenever you like, for free – and all within Google AdWords.
You can see how your ads are performing anytime in Google AdWords.

Advertise locally or globally

Over a million businesses rely on Google AdWords 6 You can target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop through Google Adwords.

Reach the right people at the right time

Over a million businesses rely on Google AdWords 7 Your business gets found by people on Google precisely when they’re searching for the things that you offer.

Reach your customers, whichever device they’re on

Over a million businesses rely on Google AdWords 8 Looking at the ubiquity of multi-screen mobile devices, you need to be advertising on every device that your customers are using – desktop, laptop, tablet and mobile. That way, when they’re searching, browsing or buying, you’re right there.

How DSIM helps you get started with Google Adwords?

At DSIM , you not only learn what is Google Adwords and how to conduct it but you get to know what are the most common challenges in this kind of advertising and how to deal with them.

In Google Adwords, you always have that control to reduce cost per click irrspective of your bidding if you can carry out the campaigns effectively. There are so many costs involved in PPC marketing such as cost per conversion, cost per click and so on. Remarkably, they are all inter-related, for instance your cost per conversion is sure to go down if your cost per click descends. So you work on one thing and everything automatically gets on the track. But then you need to have the right idea and know the right ways. At DSIM, we make you well-verse with all those tactics and technicalities that will help you make Google prize you good Quality score and eventually letting your CPC to go down.

Read our article here on how to reduce cost per click and optimize Google Adwords Campaign.

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.